22: The 10X Rule by Grant Cardone (with Shawn Blanc)

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1. 00:00:00 So welcome back to bookworm. We have a little bit different episode for you today
2. 00:00:03 It is my extreme honor to welcome a guest to the podcast and that is Sean block
3. 00:00:09 So welcome the bookworm Sean. Thanks guys super excited to be here
4. 00:00:14 Yeah, we're excited to have you and for those of you aren't familiar with Sean
5. 00:00:19 He has a lot of different websites with a lot of great content
6. 00:00:24 Probably the one you're most well known for is the focus course which I've gone through myself
7. 00:00:28 I believe actually you told me at one point that I was the first one to buy access to the focus course
8. 00:00:34 Is that correct? You were my I had a little pilot group. So you weren't part of that right right? They don't count
9. 00:00:39 But yeah, when it launched on
10. 00:00:43 Whatever was that Tuesday morning? You're the very first person to buy it nice. Yeah, so I've followed Sean for a long time
11. 00:00:52 I've been a big fan of the content that you put out there. I'm a big fan of the focus course
12. 00:00:56 It really is very well done my wife and I actually went through it together and
13. 00:01:00 We both got a lot out of it. So that's the number one place. I'd say to go you've also got tools and toys and
14. 00:01:07 the sweet setup and
15. 00:01:09 Bunch of other things is there any ones place you want to you want to call out?
16. 00:01:15 Before we dive into the book today, you know
17. 00:01:18 I use always say Sean bonk.net was was the spot but I've kind of put everything into the focus course
18. 00:01:23 we actually just started a focus course blog and
19. 00:01:26 A little book club over there as well. So that's kind of become the new hub is on the focus course website
20. 00:01:31 Awesome
21. 00:01:32 And yeah, actually I have to give you credit for the whole idea behind bookworm because when you were doing the Sean bonk
22. 00:01:39 That net is your your main site you had a podcast for subscribers
23. 00:01:44 So if you paid a couple bucks a month you got access to this private podcast feed
24. 00:01:47 Which was always one of my favorite podcasts called Sean today and you dove into I believe it was
25. 00:01:53 40x the four disciplines of execution and you broke it down into several different podcast episodes and you actually had a term on there
26. 00:02:01 You've mentioned the podcast book club and I was like, oh, that is such a great idea
27. 00:02:04 Wait, wait, wait, wait, wait, hold on hold on so whenever we had this conversation about we were gonna have a podcast
28. 00:02:10 And we were trying to figure out what the topic of it was gonna be and you said something about the podcast book club
29. 00:02:16 You passed that off like it was your own thing the
30. 00:02:20 Bookworm I'm gonna claim as original but the term podcast book club. I have to give credit to Sean for that. Okay
31. 00:02:27 He I have passed off so many ideas as if they were they my own that they weren't
32. 00:02:33 Let someone else steal my ideas because I probably stole it from someone else
33. 00:02:38 It's not original it's all everything's a remix you know
34. 00:02:42 Well all that to say that we're thrilled to have you on our version of the podcast book club and
35. 00:02:50 I had just reached out to you on Twitter because I know that you had mentioned before that you had read this book
36. 00:02:56 The 10x rule that we're gonna cover today by Grant Cardone and you had gotten a lot out of it
37. 00:03:01 And so I just threw it out there say hey you want to come on the podcast and talk about this with us and you were
38. 00:03:06 Gracious enough to join us. So I love it. Yeah, what I love about this book is it's so it's it's divisive
39. 00:03:13 It's it's kind of you know, whatever like people read it and they either are really put off by it
40. 00:03:19 Or they really love it and it's kind of it's it's kind of you know pushes people to one side of the other
41. 00:03:25 And I think there's got a lot of it's an interesting book
42. 00:03:28 There's a lot of good stuff in it and there's a lot of it
43. 00:03:30 You know, I feel like the whole thing's just written in like all caps with exclamation marks after every point. Yep
44. 00:03:36 I've heard the audiobook is way better because it's read by Grant Cardone himself
45. 00:03:41 And so there's more of like that nuance and personality behind it
46. 00:03:45 But I read the book. I didn't listen to the audiobook. So do you think this is just divisive?
47. 00:03:51 Because I guess I didn't realize it was a divisive book
48. 00:03:54 But it makes sense now that you say that but is it divisive because some people don't see like he talks about action a lot
49. 00:04:02 In the book
50. 00:04:03 But is it because people don't see that there's a lot of action to be had from it or they want something more tactical as opposed to?
51. 00:04:12 esophical that makes sense now, I think it's divisive because he has such an emphasis on taking massive action and
52. 00:04:19 You know, I mean that's kind of one of the core themes
53. 00:04:22 Right is if you want to have massive goals
54. 00:04:24 You also have to take massive action and he just he just over emphasizes that point
55. 00:04:29 Continuously because his whole premise is that people even when people think they're taking massive action. They're taking like
56. 00:04:36 1.2
57. 00:04:38 More action, you know, like like just bear like a little bit more and he's going to take 10 times more
58. 00:04:45 Action so he really over emphasizes it in order to get his point across and I think a lot of people take that
59. 00:04:51 I don't know my my guess is that people are taking it too literally and they're like well, you know, I got kids
60. 00:04:57 I want to sleep a little bit. I'd like to be healthy
61. 00:04:59 You know, I would like to do a few other things other than only ever take action against my business constantly and
62. 00:05:06 And so it's like no, no, no, like you don't have to you know
63. 00:05:10 I think we can talk about this I put it in some of the talking points
64. 00:05:12 But the concept that you don't have to apply this to like work 24 hours a day is not what he's trying to say
65. 00:05:20 And so I just kind of chilling back, you know a little bit and saying okay with the time that I do have the energy that I do
66. 00:05:28 Have what is going to be the most effective use of that time?
67. 00:05:31 And how can I make sure I'm taking you know that that massive action during the time that I have and is there
68. 00:05:36 Other time that I can free up to focus on the things that are important to me
69. 00:05:39 And that's kind of that's kind of the takeaway for me is is that default that bias toward action?
70. 00:05:44 But it doesn't have to dominate. Yeah, exactly
71. 00:05:47 I wanted it one of the quotes that I wrote down from the book is from page 92
72. 00:05:51 He says most people make only enough effort to make it feel like work
73. 00:05:55 Whereas the most successful follow up every action with an obsession to see it through to a reward
74. 00:06:00 I think that that's why it's decisive or divisive is that it's going to challenge you to put yourself out there
75. 00:06:08 And it's going to challenge your definition of normal the definition of the status quo
76. 00:06:13 He's basically saying in a very aggressive tone throughout the entire book that that's not good enough
77. 00:06:18 And I haven't listened to the audiobook either, but it kind of reminded me his whole
78. 00:06:22 The whole color of of the language that he uses and things like that reminded me of another audiobook that I did listen to
79. 00:06:29 which was the millionaire fast lane by DJ Marco I believe and
80. 00:06:34 I both loved and hated that book because
81. 00:06:36 He just seemed like a pretty arrogant jerk at sometimes because he's just saying like this is the way things are
82. 00:06:43 Like you can't do it normal way
83. 00:06:45 You've got to do it this way if you want to get results, but also we actually just recorded yesterday
84. 00:06:52 On the personal NBA which I know is another book that you had recommended Sean and we talked about reference levels
85. 00:06:58 And how in that book Josh Kaufman talks about how you need to be constantly challenging your reference levels
86. 00:07:04 I think that's what this book does a very very good job of yeah is making you realize that what you have accepted as
87. 00:07:11 Like this is what I'm capable of this is my capacity. This is what I'm able to do
88. 00:07:16 That's not necessarily the case a lot of times we settle for things and we accept less than we are capable of
89. 00:07:23 Simply because we haven't had anybody like Grant Cardone kick us in the pants and tell us to take some massive action
90. 00:07:29 No, it's it's really true. I think it's just that mindset shift
91. 00:07:33 Okay, if I want to improve how much action I'm taking towards things
92. 00:07:37 My default is probably gonna be to like, you know, one and a half or two X my action
93. 00:07:43 I really need to think bigger than that and how can I 10x it and he gets ended later
94. 00:07:47 You know on focusing on the things that you can control and I think that that's a huge
95. 00:07:51 You know coupling that with the 10x action stuff is massive
96. 00:07:55 Yep, definitely and so maybe let's back up a little bit and just kind of define what the the 10x rule is
97. 00:08:01 I think he defines it in the book as number one assessing the level of effort necessary to realize a goal and number two adjusting your thinking
98. 00:08:08 So that you dare to dream at levels previously thought unimaginable and you kind of touched on it Sean
99. 00:08:12 Where it's just taking what you think you're capable of and just blowing it out of the water
100. 00:08:19 Not just 1.2 Xing and trying a little bit harder pushing a little bit harder to see, you know
101. 00:08:24 If I were to put this thing out there, does it have legs? Will it fly?
102. 00:08:27 will can't it survive on its own but just
103. 00:08:30 completely changing your paradigm of what you believe is possible and
104. 00:08:36 I'm kind of curious because you you have a link which we'll put in the show notes here where you actually did this back in November
105. 00:08:44 I'm kind of curious have you started applying some of this 10x
106. 00:08:49 Rule thinking to your business and are there any changes that you would be willing to share like this is how I've seen
107. 00:08:57 Things change or this is kind of what we've landed on which we didn't really think was possible before
108. 00:09:02 Yeah, and it's kind of interesting. I feel like we've kind of for us
109. 00:09:07 over here at the whatever like the Blanc media global headquarters
110. 00:09:12 and you know, it's me and Isaac kind of on a day-to-day basis and
111. 00:09:16 What we're trying to do is like we've really
112. 00:09:20 Kind of tried to install the four disciplines of execution within our office, and it's actually taken us
113. 00:09:27 Well over a year to like work through that book read it
114. 00:09:31 Go through it again go through it again and just figure out like the lead measures and anyone that's familiar with the book
115. 00:09:38 You know it talks like there's a big emphasis on what your lead measures are
116. 00:09:42 and
117. 00:09:43 Grant Gardone talks about this as well in the 10x rule with you know focusing on the things that you can control
118. 00:09:48 And that's kind of what a lead measure is it's something that is
119. 00:09:51 Influensible and that you can control, you know making it happen and so like an example would be
120. 00:09:58 a lead measure for if I want to lose weight if my goal is to lose weight something I can control is how often I go to the gym and
121. 00:10:06 What kind of food I eat a lag measure is like what my weight actually is?
122. 00:10:10 You know that's not something I can control I can't just choose what my weight is going to be
123. 00:10:15 But I can choose to go to the gym. I can't use to go running
124. 00:10:18 I can choose to eat salads instead of hamburgers or whatever and those lead measures of
125. 00:10:24 exercise and diet will directly
126. 00:10:26 Impact my actual weight which is the goal is you know it made to lose weight
127. 00:10:32 So what we're trying to do is is what the what are the lead measures we can?
128. 00:10:36 apply in our business here for accomplishing our goals and then stepping back and going okay now
129. 00:10:42 How can we take massive action against those lead measures and what are the things that we can do that are that are really going to push things forward?
130. 00:10:49 And so that's that's kind of a little bit of the context so what we've focused on actually is
131. 00:10:54 building relationships and
132. 00:10:57 Producing more content on a regular basis. It's kind of been our core
133. 00:11:04 Focus right now as our lead measures and then try to take massive action against those things
134. 00:11:08 So your your lead measures lead and lag that immediately made me think of the 12 week year
135. 00:11:15 Have you read this one shy?
136. 00:11:18 Literally like
137. 00:11:20 Someone like tweeted about it to me like 20 minutes ago. Oh seriously and what's funny is I have it on my shelf
138. 00:11:27 I
139. 00:11:29 Bought it like six months ago at the recommendation of Andrei Shepron and I haven't yet read it
140. 00:11:34 But I've heard really good things about it. And so yeah anyway, so yeah, anyways Joe tell me about yes
141. 00:11:40 So you'll get a kick out of that if you go through that because I know you're going through this whole eight-week cycle thing
142. 00:11:46 Right now because I just I got your new newsletter earlier today
143. 00:11:51 But yeah, if you if you go through that he talks quite a bit and I can't even place the author at the moment
144. 00:11:56 That's how terrible I am but he goes through this whole process of setting up goals for your 12 weeks
145. 00:12:03 and setting those goals as if they are annual goals and assuming that you can do an
146. 00:12:09 entire year's worth of work in a quarter of a year which would be 4x rule not 10x so even that's not quite big enough
147. 00:12:18 So it's interesting that you brought up the lead and lag because that's a big deal to
148. 00:12:24 The author of the 12 week year gosh, I cannot place it
149. 00:12:26 If if you look at the lead and lag because this is something I've been doing
150. 00:12:31 I've been trying to follow that 12 week year
151. 00:12:33 Process when I saw your eight-week thing it made me think about that too as I okay, I must stick with 12
152. 00:12:37 I got to get that under control first, but
153. 00:12:39 he spells out how to define your lead
154. 00:12:44 Indicators of here's here's the things I need to do up front to make sure that I'm gonna hit that end game
155. 00:12:51 and something I've started doing is setting my goals for
156. 00:12:55 12 weeks and then break that down per week and say okay, here's where I need to be at
157. 00:13:00 This week in order to make sure that I'm gonna hit that 12 weeks out
158. 00:13:05 And then next week here's where I need to be to hit that goal 12 weeks out
159. 00:13:09 And then it doesn't matter where I'm at in the process
160. 00:13:12 I can always look at it and say okay
161. 00:13:14 I'm not where I need to be this week
162. 00:13:17 Which means I need to do some extra work now or I'm gonna miss that goal and it's a great way to see where am I at in that
163. 00:13:23 Process, but that all comes from that 12 week year process, which sounds identical to what you were just talking about
164. 00:13:29 That's awesome. I need to read it obviously
165. 00:13:31 Yeah, it could be for my upcoming book
166. 00:13:33 There you go
167. 00:13:35 It's uh, it's very complimentary to the 10x rule and a lot of like Joe's saying a lot of the stuff that we're talking about right now
168. 00:13:42 By the way, it's Brian Moran and Michael Lenington
169. 00:13:45 There you go, Brian and Mike
170. 00:13:47 But the whole idea behind the 12 week here is that you're gonna take massive action and like Joe said
171. 00:13:53 It's not necessarily at a 10x
172. 00:13:55 Level but it is significantly more than most people dare to dream of and then you work backwards and you kind of deconstruct
173. 00:14:03 What are the habits and what are the things that I have to do on a regular basis to make sure that I hit these goals and these objectives?
174. 00:14:10 And so I think it lines up real nicely with the newsletter that Joe was talking about where you define this eight-week
175. 00:14:17 Cycle and I think you probably got this idea from
176. 00:14:21 The Sean West Conference when you were talking to Sean McCabe, correct? I totally ripped it off of Sean McCabe
177. 00:14:26 I've he's been talking about his sabbatical stuff. So okay, so the eight week cycle just so people know what we're talking about
178. 00:14:31 This is something we just implemented here at our offices on January 1st for 2017
179. 00:14:37 And what it looks like is it's eight weeks and we break it up into six weeks plus one plus one and
180. 00:14:43 During the six weeks we pick a very like a specific
181. 00:14:47 Project or outcome that is
182. 00:14:50 You know, it's kind of based on the action priority matrix, which is you've got the
183. 00:14:55 You know on the horizontal axis is the amount of energy and complexity required
184. 00:15:01 And I'm a vertical axis is the amount of return you're gonna get on the energy
185. 00:15:05 And so obviously something that's you know way up top but way over to the left is something that's gonna be very easy to implement
186. 00:15:13 But you're gonna get a huge return on that that time spent and so that's like hey if you this much time as you can spend there
187. 00:15:19 That's that's the way to do it and then obviously stuff that would be at like the bottom right is
188. 00:15:23 You know stuff that's gonna take a long time really hard to implement and very little return
189. 00:15:28 It's like just avoid that at all costs because you're just wasting your time
190. 00:15:32 So that's kind of our framework. So we're gonna go about six weeks to work on something
191. 00:15:37 What can we accomplish within six weeks that's gonna have the highest return on our time spent?
192. 00:15:43 Because we got it'd be done within six weeks
193. 00:15:46 And so that's kind of the that's kind of the idea and we stole that
194. 00:15:50 From base camp that stuff that they do over at the base camp offices
195. 00:15:55 And so and then we have a little buffer week and then that eighth week
196. 00:16:00 We take it off and that's a vacation or like a sabbatical, which is what Sean McCabe does with his whole Sean West crew
197. 00:16:06 So yeah, totally sold from them. So yeah, we're trying to just take that six weeks and say okay
198. 00:16:12 we've got you know we're gonna try to really do something that's the most impactful most effective and
199. 00:16:17 It's interesting because you know like when I step back I look at the 10x rule
200. 00:16:22 And I look at what we're doing and like I don't know if I'm if I'm truly following grant cardowns
201. 00:16:29 recommendations to the letter because I look at our goals and
202. 00:16:31 I'm like these are really good really valuable goals
203. 00:16:35 But they're also they feel realistic to me and maybe it's just my experience in terms of just I know
204. 00:16:40 What we're gonna get done and so I'm not gonna 10x my rule and 10x my action
205. 00:16:45 Just because Grant says I should I feel like I'm doing the most that I can with the time that I have and when I look at my day
206. 00:16:52 I don't feel like I'm wasting you know, I feel like I'm wasting very little time
207. 00:16:57 I'm not you know, I'm not wasting zero time
208. 00:17:00 But I'm probably wasting only 10 or 20% of my day which I think is actually winning because you know, you just you can only do so much in a day
209. 00:17:07 You know
210. 00:17:09 So I don't know like I don't know for 10xing stuff
211. 00:17:11 But I feel like we're really making significant movement
212. 00:17:14 We're focusing on the stuff that truly is making them have the most return and then we're trying to squeeze it into six weeks instead of
213. 00:17:21 You know 10 12 14, you know a whole year or whatever
214. 00:17:25 Which I would imagine the 12 week rule or the 12 week
215. 00:17:29 The 12 week year. Yep. Yep. Totally here
216. 00:17:32 I'm a reddit, but Joe you can tell me if I'm wrong
217. 00:17:36 But my he probably says that you're gonna get that you're gonna do it in 12 weeks
218. 00:17:40 You know, it's not you're actually not doing
219. 00:17:43 More than you can it's just you're you're giving yourself a tighter frame
220. 00:17:47 Deadline and work will just take the amount of time that it takes and so if you just say hey
221. 00:17:51 We're gonna do this in 12 weeks instead of 12 months
222. 00:17:53 You'll just do it in 12 weeks and it'll be fine and instead of wasting
223. 00:17:57 You know the additional 40 weeks on something else because you know or tweaking forever
224. 00:18:04 Whatever it's like nine just doing 12 weeks instead and it's you'll probably end up with with 90% the same result
225. 00:18:10 Yeah, absolutely. In fact in the last book we the personal MBA
226. 00:18:14 Josh Kauffman talks about Parkinson's Law
227. 00:18:17 Which basically the size the task will take as long as as you give for it to be done
228. 00:18:22 And I'm glad I'm glad that you you brought up this whole eight week in the sabbatical thing because this was the one thing that
229. 00:18:30 I wrote down that I did not agree with in the the 10x rule
230. 00:18:34 He says on page 97 you can go all in with energy as many times as you want because even if you fail you can keep going all in
231. 00:18:40 He says later
232. 00:18:41 It's a myth that your energy creativity and efforts are material things with limited quantities that cannot be replaced
233. 00:18:46 And I'm not sure that I completely agree with that
234. 00:18:49 I think the key is that they don't get replaced unless you replace them
235. 00:18:53 But that does take time you have to have that margin and I think that the whole sabbatical model that you've implemented is
236. 00:18:59 Really really important for long-term success
237. 00:19:02 You have to have that margin and that was actually a another book that I had gotten from you was the book called margin
238. 00:19:08 I forget who writes that one dr. Swenson. I believe yeah, Richard Swenson. Oh, yeah margins huge. I think
239. 00:19:16 You know Mike actually the quote that you you just recommended like I actually have that highlighted
240. 00:19:20 I'm just like you know flipped to a real quick
241. 00:19:22 I have that highlighted too and when I read that quote that your you know your creativity and your energy are
242. 00:19:28 You know they can't be depleted
243. 00:19:30 You know I think when I read that I thought long-term because at least in my experience
244. 00:19:35 I initially when I read that I initially you know
245. 00:19:38 Whatever thought of myself of course where I always do and I went back to when I first quit my job as a marketing creative director
246. 00:19:44 and I started blogging for a living this is about six years ago now and I remember this feeling of
247. 00:19:50 Oh my gosh
248. 00:19:52 I get I've got like a couple article ideas and then what like I'm screwed and I just I just in my mind
249. 00:19:57 I was afraid because I didn't have this long I was I just had no idea how long I would be able to keep up
250. 00:20:02 writing original stuff and being relevant and keeping people engaged
251. 00:20:07 But I just figured well gosh I've been doing it on the side for a few years now
252. 00:20:11 So I'll probably be able to keep on going for it
253. 00:20:13 And so when I read that you know that quote from Grant Cardone about that your your creativity
254. 00:20:19 Won't run out. That's what I thought of is like if you if you have
255. 00:20:23 You know if you're going for it and you know over the long run
256. 00:20:27 It won't go out if you're if you're doing things well
257. 00:20:29 And I think that's where the margin comes in that kind of marathon pace of
258. 00:20:32 Like you need a little bit of breathing room
259. 00:20:35 You can't just work 20 hours a day and yeah during a day like an eight-hour work day
260. 00:20:39 I just hit a wall where I'm done like my brain is done
261. 00:20:42 I'm not I'm not being any more creative today
262. 00:20:44 And so I'm gonna either just do some administrative tasks or I'm done
263. 00:20:47 I'm just gonna leave the office and be done for the day and so in that context
264. 00:20:52 Yes, it is a depletable resource that you know Mike like you said you do need to to recharge it
265. 00:20:57 But over the long run if you have that margin and you're doing things correctly
266. 00:21:02 You know your creative muscle should hopefully get stronger and grow and improve and and why not?
267. 00:21:09 How many times you read about some of the the great authors of the past who had these crazy?
268. 00:21:16 Regimented processes of writing where they had these schedules where they would write eight nine ten hours a day
269. 00:21:24 Always starting at the same time always ending at the same time
270. 00:21:26 Like you hear those stories and the question I always had was holy cow
271. 00:21:31 How did you how did you manage this sit down and be creative for that long?
272. 00:21:35 for like every single day, how do you pull that off and
273. 00:21:38 I think you're right
274. 00:21:40 It's something that you build up over time and the more that you use it the more that you have that type of thing and it's really true
275. 00:21:47 if
276. 00:21:48 It whenever because whenever I read that my I think I was with you on that Sean where I
277. 00:21:52 Think midday like sub day level or even sub hour level depending on how sensitive you are to it
278. 00:21:59 You will deplete things you need to take a break and then they'll come back like you need to have that
279. 00:22:04 ebb and flow of working something hard and then taking a break from it, but I think if you're looking
280. 00:22:10 Multi-year process and you're always trying to find what's the next big business? I want to work on
281. 00:22:16 If you're asking those questions and you're trying to be creative and and use energy towards that
282. 00:22:21 Yeah, absolutely. It's never gonna run out because the more you use the more you have that makes sense my rocker
283. 00:22:28 No, it's great. I heard I
284. 00:22:31 Think it was Scott. Yeah, not Scott Young Scott Adams that said that creativity is like a car battery
285. 00:22:37 Or your mind is like a car battery that it you know it recharges
286. 00:22:42 By you know through use basically so like if you want to recharge your car battery drive the car around
287. 00:22:49 And so like that idea of resting well and obviously like you can't you know
288. 00:22:54 Like if you're doing intense thinking then like going to read or like engaging your mind in a different activity
289. 00:23:00 Is actually going to recharge it better than just you know watching television or something like that
290. 00:23:05 I do that all the time because I so I'm a programmer. I write code all the time
291. 00:23:09 Well, at least I claim to and if I'm if I'm stuck on a problem with it
292. 00:23:15 It like I've run into a roadblock would turn us off a problem in how to write code
293. 00:23:21 I more often than not I grab a book and go sit down and read it for a while and just I mean
294. 00:23:26 I'm still engaging my brain in that way, but just engaging it in a different way
295. 00:23:30 Gives me a chance to to re-energize that same muscle
296. 00:23:34 Yeah, I cut you off. No, no, that's you made the point I was gonna make except I was thinking of the Huffington Post article
297. 00:23:41 Which highlights that the average American watches 35 hours of TV a week?
298. 00:23:45 That's what most people do to quote unquote recharge
299. 00:23:49 But like you said, it's really not helping you recharge anything
300. 00:23:52 You have to do the right things in order to recharge and I think that's where there's a lot of value here
301. 00:23:57 Is that for the average person who doesn't realize necessarily how much time they are really investing in things?
302. 00:24:03 They might think that they're really going for it and if they were to really track their time
303. 00:24:08 Which is one of my action items?
304. 00:24:10 So I want to start tracking how I spend every single minute of my day
305. 00:24:13 So I have a record of well
306. 00:24:16 I felt like I worked really hard on this project, but I really only put in a couple hours this week
307. 00:24:20 And that's where the whole mass of action really is important because
308. 00:24:26 You can feel burned out and the natural
309. 00:24:29 Response to that is well, I just got to cut some things
310. 00:24:33 I have to create more margin and Grant Cardona is basically saying I'm putting words in his mouth
311. 00:24:37 But he's saying not so fast. He says never reduce a target instead increase your action and so
312. 00:24:42 That's where I think this book is really valuable is that he pushes you to take that massive action and as soon as you actually do take some massive action
313. 00:24:52 That's when things kind of fall into place if you're gonna take massive action on your side business
314. 00:24:57 If you're gonna finally write that book that you believe that you're supposed to be have written
315. 00:25:00 then
316. 00:25:02 The other things that like the 35 hours per week of watching TV the video games all the other time
317. 00:25:07 Wasters that you typically quote-unquote used to recharge
318. 00:25:10 Those will fall to the wayside in my own experience
319. 00:25:13 I found that the harder I worked on certain things the more of those quote-unquote downtime like the less of that that I had
320. 00:25:21 Up to a certain point it actually didn't reduce the energy that I had to apply to the things that I wanted to work on
321. 00:25:27 It actually increased the energy that I had because I was directing it in the right
322. 00:25:31 Direction and that's kind of what he talks about I think with the four categories of action he says that and page 48 you can
323. 00:25:38 Do nothing you can retreat which is what I would define going and watching TV
324. 00:25:43 You can take normal levels of action do the things that you know
325. 00:25:47 You need to do in order to maintain things or the fourth one you can take massive action and that's gonna look different for everybody regardless
326. 00:25:53 And determined determined by the specific
327. 00:25:57 Application or what what project or what thing you're working on what thing you want to launch what thing you want to do
328. 00:26:02 But that massive action that's where the breakthrough comes
329. 00:26:06 So it's really important to recognize that what got you here won't get you there and then
330. 00:26:11 Like you were saying not just try a little bit harder
331. 00:26:14 But just what would happen if I wasn't afraid of failing what would happen if I just really did give everything that I had to this thing
332. 00:26:22 You know what's possible?
333. 00:26:24 Yeah, no absolutely. I love that. I like the idea of finding that massive action finding that the space for that action
334. 00:26:31 In the other in the corners basically on the fringes of how we're spending our time and you know
335. 00:26:38 I'm all for like Netflix, but not 35 hours a week, right?
336. 00:26:42 You know, I mean maybe like three
337. 00:26:44 I mean, I'm down for movie night and you know catching up on my favorite show, but that's about it and
338. 00:26:51 You know five hours a night every night of the week is I mean, that's a lot. I don't even have that
339. 00:26:59 I think I have that amount of time
340. 00:27:02 Yeah, it's it's really astounding if you really
341. 00:27:07 Sit down and think about like where are all the things that you really waste time?
342. 00:27:11 I mean Sean you've written about the just checks, you know
343. 00:27:13 When you're standing in line and you're pulling out your phone because you want to see what's happening on Twitter now
344. 00:27:17 I've caught myself doing that and
345. 00:27:19 If you really are honest with yourself and that's where the time tracking comes in because when you are time tracking
346. 00:27:24 There's no gray area here the timer is running and you hear face to face with the record of how you actually spent your time
347. 00:27:34 It can be really humbling. It can be really illuminating
348. 00:27:37 But a lot of people don't think that they have the time to devote to massive action on side project side hustle
349. 00:27:44 Whatever it is. Maybe it's even their core business
350. 00:27:46 You know, there's a lot of things especially if you if you work from home the tendency can be to do all of these things that feel
351. 00:27:53 Productive but if you're not doing the right things if you're you're not really being productive
352. 00:27:58 You need to know that and so
353. 00:28:01 It's the time tracking for me
354. 00:28:04 It really is where the rubber meets the road. It's it's a very telling it's the tail of the tape
355. 00:28:10 It's the the plumb line that you talked about a while back
356. 00:28:13 It's it's the the actual measure of how you're spending your time and then from there you've got a couple options
357. 00:28:18 You can deny you can say well. No, that's not really what I do. I don't actually spend 35 hours a week watching TV
358. 00:28:25 Or you can say well, yeah, I guess there's something here and maybe I should I should fix this
359. 00:28:30 What I really like about this book the big takeaway for me is that when you do the right things you get the results
360. 00:28:37 He talks about how success is not a zero-sum game
361. 00:28:41 How just because one person was successful? It doesn't mean that you can't be successful. I think with internet
362. 00:28:48 business
363. 00:28:50 And stuff like you're your focus course for example, you can look at that and you could say well
364. 00:28:54 Oh Sean beat me to it, you know
365. 00:28:55 I was gonna do a video course on whatever topic and I'm not gonna do it anymore because
366. 00:29:00 There's already this thing that exists
367. 00:29:02 but the fact that the thing that exists doesn't necessarily preclude the fact that you that your thing can exist too a
368. 00:29:09 Lot of times actually that's just and that should be viewed as an encouragement that there actually is a market for this sort of thing
369. 00:29:16 because your take is gonna be a little bit different than my take or Joe's take or whoever's listening to this is take you know
370. 00:29:22 they're gonna have a little bit different angle and
371. 00:29:24 Grant Cardone is saying that the world needs your contribution
372. 00:29:28 Successes your duty obligation and responsibility. He says yeah
373. 00:29:32 So I that just really hit me between the eyes is like failure is not an option. You cannot choose to be
374. 00:29:38 Just merely average like people need what you have it is your duty your obligation and your responsibility to maximize
375. 00:29:47 What you have been given you have to get that thing out into the world because there are people who are relying on it
376. 00:29:54 They don't even realize it, but you have the thing that can change their life
377. 00:29:57 Right and I love that night because his his framework for success is not you know financial independence
378. 00:30:04 It's it's that what you're building what you care about what you're trying to do actually gets traction and
379. 00:30:11 sees success and you know, you know manifests in the world but also manifests in the way that it should like it's not just
380. 00:30:19 The little early beta version. It's actually like a good
381. 00:30:23 Working version of what it is that you're trying to build or put together or put out there
382. 00:30:27 And so he kind of defines success in that context and so when you look at it that way
383. 00:30:32 You know then it really does make sense when he goes it is your duty. It's your obligation to be successful
384. 00:30:38 I e it's your obligation to take
385. 00:30:41 What you're trying to get you know together take what you're trying to build what you're trying to do and actually have it manifest in the world
386. 00:30:49 Which is awesome. I love that and then when you pair that with the idea that it's not a zero-sum game. It's very liberating
387. 00:30:56 It's it's interesting though. How many people don't see it that way
388. 00:31:00 They they don't realize that you can like if you if you go
389. 00:31:05 To use some of Dave Ramsey's turns if I don't go kill something and drag it home
390. 00:31:09 You know if I don't go out and find something and do my own thing
391. 00:31:13 then I'm not gonna be successful, but they tend to
392. 00:31:17 Think that if I'm successful, it's me taking success from someone else
393. 00:31:22 And it's that's so far from the truth because you know
394. 00:31:26 It's a matter of what I'm manufacturing if I come up with something completely new for the market. I develop a new
395. 00:31:32 Say touchscreen device. It does something completely different than anyone's ever even thought of you know
396. 00:31:37 If I come up with something like that then you're creating a whole new category of success in that realm
397. 00:31:43 you're making a whole new
398. 00:31:45 system at that point and
399. 00:31:47 That doesn't mean that I'm robbing from someone else
400. 00:31:49 That's probably a bad example because in that case you're probably stealing from Microsoft and Apple a little bit
401. 00:31:53 But that aside, you know
402. 00:31:56 There's there's still the process of coming up with something new and going out and doing things
403. 00:32:01 With the massive action to create something new because I think if you don't if you don't think of it that way
404. 00:32:07 it gets easy to fall into a rut of
405. 00:32:13 Almost the victim mentality of wanting someone else's success and trying to get it from them and being upset when you can't get it from
406. 00:32:19 them and then you get frustrated and then you go down this big long pit of possible depression and
407. 00:32:24 It's just not a good thing, but if you think about it from a different stance where I
408. 00:32:30 Can manufacture this and it's not I'm not reliant on someone else to do that
409. 00:32:37 It's purely within myself to do that
410. 00:32:40 That's where this can really this is that's where it can have a big impact
411. 00:32:43 Yeah, definitely and the that's one of the things he said in here that I wrote down was don't be a victim
412. 00:32:50 It's very tempting to play the victim card because then you don't have to take responsibility for the massive action
413. 00:32:57 You're relying on somebody else to take care of you
414. 00:33:01 You're relying on the system or whatever the the security of your job to provide for you and your family and this whole book
415. 00:33:09 I just feel does a really good job of
416. 00:33:11 Challenging you by saying that
417. 00:33:14 Success is out there and then he basically like we mentioned earlier to duty. It's your obligation. It's your responsibility to go get it
418. 00:33:20 but
419. 00:33:21 It's up to you like you have to make that choice
420. 00:33:25 You have to make the decision to not think average and to think massive
421. 00:33:31 He says never set realistic goals you can get a realistic life without setting goals for it and
422. 00:33:36 And I totally believe that that that's what a lot of people do is they they focus on well
423. 00:33:42 What what's achievable and Sean you kind of touched on this when you're talking about the
424. 00:33:45 Your eight-week planning sessions and I'm not saying that you're doing this specific thing
425. 00:33:49 But I think this is the natural tendency for people is to say well, what can we do? What can we accomplish?
426. 00:33:55 comfortably, I mean even with Asian efficiency we
427. 00:33:57 Consistently try to push what we are capable of in a any given sprint
428. 00:34:03 We try to to see what the the new normal can be we don't just say well the most we've ever done is 80 story points
429. 00:34:11 So we're gonna do 75 this time because we feel that that's that's attainable in our experience regardless of whether we set the bar
430. 00:34:18 You know at at eight or at ten
431. 00:34:21 We're going to to usually come up just a little bit short
432. 00:34:26 We'll do we'll do enough to make it look like we can we can accomplish it
433. 00:34:30 but then a lot of times something will happen at the end and something it's not something that you plan on and and
434. 00:34:36 You know you've kind of coasted at the beginning
435. 00:34:38 Which is really what he's getting at is like don't take that mentality don't take that approach to it
436. 00:34:42 You don't have the ability to take it easy you have to have pedal to the metal
437. 00:34:47 You have to have the foot down on the accelerator
438. 00:34:49 And I think that if you were to take that approach with a lot of different things
439. 00:34:53 You would be a lot more successful and I'm talking to myself too
440. 00:34:56 I'm not just people who are listening to this but if if one in the general sense took that approach you would get a lot more
441. 00:35:04 Success then if you just continue to do you know what what has been been comfortable?
442. 00:35:12 And he says from a from a creative standpoint
443. 00:35:14 You know you want to constantly be pushing forward. You don't want to
444. 00:35:19 Be looking at what other people are doing. He doesn't he says you don't want to compete
445. 00:35:24 This is competition isn't healthy because it limits your creativity. That's that's very true
446. 00:35:28 You want to be setting the pace you want to be setting the tone for your team your organization
447. 00:35:33 Even your family, you know, we've talked on this podcast before how my wife and I will do family
448. 00:35:39 We'll have our family meetings once a week and we'll define what we're gonna be working on and it's it's
449. 00:35:44 Very tempting to just say well, you know, let's let's take it easy this week
450. 00:35:48 Let's just do this this and this and there is a little bit of that
451. 00:35:51 Obviously you do need to make sure that you're maintaining maintaining that margin, but the whole idea here is that
452. 00:35:57 You have to be obsessed with this idea
453. 00:36:01 You have to
454. 00:36:02 10x your thinking first and you have to be obsessed with this idea of success
455. 00:36:06 You have to be able to see it you have to be able to to taste it
456. 00:36:10 You have to be able to touch it like it has to be tangible before so you so you can not just compete and
457. 00:36:16 Run at the same pace that everybody else is doing but you have to be able to and willing to go
458. 00:36:22 Above and beyond that you have to operate based not on what you need that will result and you just getting by but you have to be
459. 00:36:29 Completely obsessed with this thing and that's another one of the action items that I wrote down is he uses the example
460. 00:36:35 Little kids how they can get obsessed with stuff and a lot of times from a parenting perspective
461. 00:36:39 You think of that in a negative sense
462. 00:36:41 Where you think of the kid who's just like screaming in the grocery store because they want the candy and their parents not giving it to them?
463. 00:36:47 That's obviously an unhealthy expression of obsession
464. 00:36:51 But if you can train your kids, this is what I want to do
465. 00:36:54 I want to train my kids to not suppress that obsession but to channel it
466. 00:36:57 Constructively then really like we tell people we tell our children all the time that you can do anything anything is possible
467. 00:37:04 It really is if you can channel that obsession in the correct way
468. 00:37:10 Mm-hmm. I think what I what coming back Mike to something that you were talking about
469. 00:37:14 With you know not reducing your goals and you know not setting realistic goals
470. 00:37:19 But being unrealistic with your goals going crazy
471. 00:37:22 You know 10xing them and then just taking as much action as you can to try to push that and then if you come short of your goal
472. 00:37:29 That's better like it's better to come you know Grant Cardone talks about it's better to set a goal at you know
473. 00:37:35 Whatever level 100 and then you accomplish it at you know 80%
474. 00:37:39 Then it would be to set a goal at level 50 and accomplish it 100%
475. 00:37:44 Because then you only end up with level 50 instead of level 80 and so his you know
476. 00:37:50 That's kind of his point is I mean it's like whatever like what isn't there like a cheesy
477. 00:37:53 There's a cheesy poster out there somewhere that says something about like shooting for the moon
478. 00:37:58 And even if you miss you land among the stars
479. 00:38:01 But that's kind of what he said that's kind of what he's trying to say and
480. 00:38:04 There's there's a couple of points in here where he talks about
481. 00:38:07 When you set your goal like taking action immediately and like you know like getting started and focusing on the now
482. 00:38:14 And this is from page 188 in the book. I'm just gonna read through he he says
483. 00:38:18 She goes now means now not a minute from now start with the first things first
484. 00:38:23 Make your initial list of goals and then a list of actions that will propel you in that direction
485. 00:38:29 It goes then and this is this is huge goes without overthinking it start taking those actions
486. 00:38:35 Then he has these five bullet points or six bullet points where he goes first of all do not reduce your goals as you write them down
487. 00:38:41 So keep them unrealistic keep them big don't reduce them
488. 00:38:44 This is and then don't get lost in the details of how to accomplish them ask yourself what action can I take today?
489. 00:38:51 That's going to move me toward these goals
490. 00:38:54 And then he says take whatever action you come up with regardless of what it is regardless of how you feel
491. 00:38:59 Take that action just do something get moving and don't prematurely value the outcome of those initial actions yet
492. 00:39:05 And then continually go back and review your list of what you're doing what actions you can take
493. 00:39:09 And so basically he's like don't don't overthink it just give your 10x rule your your 10x goal
494. 00:39:16 Write down a whole bunch of actions and then just start going for it like just move move move move move as opposed to
495. 00:39:22 Thinking it which is something else that Josh Kaufman writes about in the personal NBA about just the importance of making the best decision
496. 00:39:30 You can with the information that's available to you and then just going and not overthinking it
497. 00:39:34 Not waiting not analyzing but just moving forward in that direction
498. 00:39:39 Which is huge and so that's something that we're trying to do with our eight week work cycles is going
499. 00:39:43 What can we do in those six weeks and you know and setting a goal that?
500. 00:39:47 You know obviously like we're we're going we think that we can do this in six weeks
501. 00:39:51 We're not we're not building something out that we know is just not going to be doable
502. 00:39:55 But we're also saying okay
503. 00:39:57 We only can focus on like the most important actions to make sure that we're gonna accomplish this because we don't have time for anything
504. 00:40:03 Else right now
505. 00:40:04 So that's that's kind of been helpful for us
506. 00:40:06 Shall run are you a are you a getting things done guy?
507. 00:40:10 No, no, okay
508. 00:40:13 I mean, I'm a I like keeping track of my tasks, but I'm not okay
509. 00:40:18 methodology got it person it just it sounded a lot like that which is why I asked that question because the the process that he talks about with
510. 00:40:26 spelling out the actions and then get to work like that process of
511. 00:40:31 Defining what comes next towards your goal and then getting to work
512. 00:40:36 But the thing that I don't like with GTD in that you know
513. 00:40:40 If you think about here are my goals and here are the actions that go towards those goals
514. 00:40:43 What I don't like about GTD is that it's sometimes
515. 00:40:48 Can the way if you follow it to the letter it sometimes has this implication that it doesn't move very fast
516. 00:40:54 That here are my projects. Here's the next action for each one of them
517. 00:40:57 I'm gonna go through check them all off and then I review everything and define the next actions again like that process
518. 00:41:03 And I'm dumbing it down a lot in that sense, but you know that process doesn't move very quick
519. 00:41:09 At least in my use of it in that process, maybe I'm doing it weird
520. 00:41:14 I don't know but it's but the idea of taking a goal and then here are all the things I could do for it and
521. 00:41:19 Let's knock as many of those out today as I can
522. 00:41:23 But I think the trick there is that you've got one or two
523. 00:41:27 maybe three big goals that you're shooting for and
524. 00:41:31 Then you're just busting those out as fast and with as much action as you possibly can as opposed to
525. 00:41:37 What's the what's the general rule of thumb with David Allen's thing like 40 projects going on at a time or more?
526. 00:41:44 Whatever that yeah, it's quite a bit. Holy cow. That's a lot, but you know, I have a lot but I
527. 00:41:50 Only chip away at three-fourths of them bit by bit every week and you know
528. 00:41:56 There's maybe six or seven those are the core of what I'm working on. I'm looking at this book thinking
529. 00:42:01 Okay, I've got way too many of these that I'm working on I need to narrow down
530. 00:42:05 The projects that I'm working on and then the ones that do get the chance that stay alive
531. 00:42:11 Let's go to crazy on them like let's just take tons and tons of action towards those and get them
532. 00:42:17 Until I hit that massive 80% goal. No, I think that's huge
533. 00:42:22 And I think that like Joe what you're hitting on there is a huge distinction is saying okay
534. 00:42:28 I'm not gonna take 10x massive action on all of my 40
535. 00:42:32 current projects and areas of interest and areas of responsibility like that you would just die and
536. 00:42:39 And so for us like what we're doing with the these eight week work cycles is
537. 00:42:43 You know, we just have six weeks actually that we're focusing on on a
538. 00:42:47 specific project and
539. 00:42:50 Right now we actually only have one
540. 00:42:52 Primary project that we're working on and it has to do with like creating some new products for one of our websites on the sweet setup and
541. 00:42:59 So like we we definitely bit off a lot, but it's just one project
542. 00:43:04 And so there's one thing one outcome that we're trying to get we got six weeks to do it
543. 00:43:08 And what's cool when you have that and you kind of focus in and this is like no this is it
544. 00:43:13 There's only one flag that's raised right now
545. 00:43:15 And so everything we're doing is marching toward that flag
546. 00:43:18 And so it's easier to take massive action because you're eating breathing sleeping this one project the one outcome all
547. 00:43:25 Everything is fodder for that and so it's it's easier to really just go for it because you don't have to do context shifting
548. 00:43:32 You don't have to manage multiple things
549. 00:43:35 And so your energy gets behind that project like it's just at least for me
550. 00:43:38 I found like I just do way better work
551. 00:43:40 And then in six weeks will be done and that project will ship and we'll call it good
552. 00:43:45 And then we'll move on to the next one and we'll raise a new flag and we'll march toward that single flag instead of raising
553. 00:43:51 Ten flags and trying to take one step in the direction of all ten every single day
554. 00:43:56 It's like not just rather take ten steps in the direction of one flag each day
555. 00:44:00 Yeah, I like that a lot and and I think that that's the big benefit of the whole scrum or agile
556. 00:44:08 Project management philosophy as opposed to the getting things done methodology is the sprints whether they are two weeks
557. 00:44:16 Four weeks six weeks you've got a firm deadline that we're gonna work really hard on this thing and by this date
558. 00:44:23 It is going to be done
559. 00:44:25 And I think that's a good application of one of the things that I wrote down in the book
560. 00:44:29 He says if you're not creating new problems for yourself, you're not taking enough action
561. 00:44:32 The way I interpret that is you put yourself out there you say that I'm going to finish this by a certain time
562. 00:44:39 And that's why we do the action items that we were talking about before we started recording
563. 00:44:43 Why Joe and I throw it out there is because we know that
564. 00:44:47 If we don't put it out there if we don't have a deadline for taking action on this thing
565. 00:44:51 There's a good chance I guess I'm speaking for myself Joe you correct me if I'm wrong good
566. 00:44:56 But if you don't put it out there if you don't if there's not some pain associated with failing to meet this thing
567. 00:45:03 Then there's a good chance that you'll just take it easy
568. 00:45:07 You'll coast and and whether or not somebody holds you accountable to that
569. 00:45:11 You know if no one does that then tendency can be not to do anything
570. 00:45:15 But like he says in here success demands continuous attention
571. 00:45:19 So I really like the idea of creating these problems for yourself because then that forces your hand
572. 00:45:26 to be more creative and to
573. 00:45:29 Exercise the muscle like you were talking about earlier and and you had mentioned a little bit about
574. 00:45:34 Taking action right away and Joe. I know this is one of the things that you wrote down
575. 00:45:38 So I'm curious to get your perspective on this
576. 00:45:40 but the whole idea of
577. 00:45:42 Fear not being necessarily something bad or something to avoid but he says on page 115
578. 00:45:48 It's actually something you want to seek and embrace. It's a sign that you are doing what's needed to move in
579. 00:45:53 The right direction, but the key there is not to just sit and think about it for a while and try to muster up the courage to do it
580. 00:45:58 Because the more you sit and think about it the more you feed that fear
581. 00:46:02 The harder it is to actually overcome the procrastination and take that massive action. Yeah, I love that
582. 00:46:08 Yeah, I think fear as a mile marker is huge that you're on the right track
583. 00:46:12 You know, oh crap this might not work. That means you're probably doing something awesome
584. 00:46:17 If you if you if you say that to yourself then you're doing you're on the right track
585. 00:46:23 Yeah, I was coupling it with
586. 00:46:25 the last book we read the personal MBA he had a whole list of
587. 00:46:29 You know judge your business idea and vet that business idea with this criteria and
588. 00:46:35 I'm not gonna go through that right now. We just went through that but the
589. 00:46:39 The process of deciding what you're gonna work on you couple that with
590. 00:46:43 Acting before fear sets in and I put that down because I'm I'm pretty bad about
591. 00:46:50 It's coming up with something that I think is a great idea
592. 00:46:53 Maybe even having tons of data and and subjective information that says yes
593. 00:47:00 This is a great thing to work on I may have all of that
594. 00:47:03 But if I sit and think about it for too long I
595. 00:47:06 Can come up with an awful lot of reasons as to why that thing's gonna fail
596. 00:47:10 I can come up with a bunch of
597. 00:47:12 excuses and a bunch of
598. 00:47:15 I guess develop the angst around it to where I just I'm not sure I actually want to take action on it
599. 00:47:21 And I'm pretty bad at that. So that's why I put this down like is I I need to stop
600. 00:47:26 I need to start paying attention to if I've got an idea and I and know it's gonna be a good idea
601. 00:47:32 Stop thinking it through and then just get get my tail to work and 10x the amount of actions
602. 00:47:37 I'm gonna do for it and don't don't sit on my haunches
603. 00:47:42 Right, let's get let's get to it. Yeah page one 18 and one 19
604. 00:47:46 He says fear is one of the most disabling emotions a human being can experience it immobilizes people and often it ultimately prevents them from going for their goals and dreams
605. 00:47:55 Everyone fears something in life. However, it's what we each do with that fear that distinguishes us from others when you allow fear to set you back
606. 00:48:02 You lose energy
607. 00:48:04 Momentum and confidence and your fears will only grow and this might be a real good segue into this point here
608. 00:48:10 I think Sean maybe you wrote this down about the minimum of effective dose
609. 00:48:13 I think this is the antidote to the fear is not take this entire project and say oh
610. 00:48:20 I got to do this thing right now because the bigger that task is
611. 00:48:24 The harder it is to create the momentum to actually start on it
612. 00:48:29 But the way you define this minimum effective dose
613. 00:48:32 This is kind of like the 80/20 the one thing that you can do right now that will get you moving in the right direction and provide some traction
614. 00:48:39 Mm-hmm. And we'll actually what the the whole mindset behind the minimum effective dose, right? It's if you take
615. 00:48:45 80/20 right which is the
616. 00:48:48 Patero principle I think right. Mm-hmm. I forget you this 80/20 rule
617. 00:48:53 But then if you take that 80 percent and then if you 80/20 that and then 80/20 it again you end up with
618. 00:49:02 You know 1% energy to get you to that initial of 50% results
619. 00:49:09 Right and so that's kind of the idea of what can I do that's literally you know
620. 00:49:14 Not even just a 20% energy that's gonna get me the 80% results
621. 00:49:17 but even just the 1% of energy that's gonna give me the 50% results and
622. 00:49:22 You know that comes back to like where we're talking about earlier like that action priority matrix of what is gonna be as far over on
623. 00:49:29 You know to the least amount of complexity the least amount of energy and the highest amount of return
624. 00:49:36 On that energy spent and when you focus on that and just do those tasks as
625. 00:49:41 Often as possible as much as you can just the quick wins over and over and over
626. 00:49:46 It like you know like you're saying Mike it does help kind of move things forward
627. 00:49:50 Without a focus on the big picture as much and the fear of failure and all that stuff
628. 00:49:55 Yeah, but the the thing that you have to keep in mind with this is that can't be
629. 00:50:02 optional it has these have to be things that you feel like if you don't do these
630. 00:50:08 It's gonna it's gonna hurt you almost like you just cannot keep this thing inside
631. 00:50:13 You really have to connect to the vision behind this this 10x goal this 10x vision that you have
632. 00:50:20 any any talks in the book about how the higher your purpose the more fuel it's gonna provide for your 10x actions on page 151 and
633. 00:50:29 Talks about how nothing happens to you it happens because of you can't fly under the radar and still expect to make it to the top
634. 00:50:36 And so I think that there's a really important points to be made with these things because
635. 00:50:41 The moment that you start doing these things
636. 00:50:44 Regardless of how big or small these actions are the 80 20 of the 80 20 of the 80 20 and I think that's a really great place to start
637. 00:50:52 Is you're gonna start taking action on these goals when you start taking action?
638. 00:50:55 It's not going to be long before you are judged by people who are not taking any action
639. 00:51:01 You and at that point one of two things is gonna happen. They are either going to say that
640. 00:51:07 You're not taking enough action. You're never gonna accomplish this thing. It's way too big for you or
641. 00:51:12 They're they're gonna be they're gonna be saying well. Why why are you expending all of that time all of that effort for this thing?
642. 00:51:19 That's never going to
643. 00:51:21 to happen anyways and
644. 00:51:24 They're going to assume that you are now judging them and you think that they're lazy exactly
645. 00:51:29 Yeah, and that kind of gets into the whole excuses
646. 00:51:33 He says on page one fifty five excuses are never the reason for why you did or didn't do something
647. 00:51:38 They're just revision of the facts that you make up in order to help yourself feel better about what happened or what didn't happen
648. 00:51:44 And the note that I wrote down is like this was the original
649. 00:51:47 Definition of alternative facts, which is kind of been in the news lately, but it's it's interpreting
650. 00:51:53 We talked about this when we did the episode on the personal MBA Joe like the the data
651. 00:51:57 How you can make the data say anything that you want it can always give you a justification for your you want to
652. 00:52:03 Relax their up
653. 00:52:05 Pull me back on my soap box. Okay, so for Sean. All right, so yes
654. 00:52:10 so we recorded the personal MBA yesterday and I
655. 00:52:13 so I used to be a data analyst for a corporation where I ran tons and tons of data and
656. 00:52:19 I'm very sensitive to
657. 00:52:22 charts the display data and
658. 00:52:24 People being honest with those and being able to tweak how you feel about it or what you think it says even though
659. 00:52:30 It doesn't actually say that hyper sensitive to that. So that's what Mike's referring to good to know
660. 00:52:35 I think what I love about the approach toward excuses. Sorry completely just cage you if you're so that's okay
661. 00:52:42 It's probably better that way
662. 00:52:44 But what I love about Grant Cardone's
663. 00:52:47 You know campaign against excuses is that he doesn't justify this the victim mindset of
664. 00:52:54 You know like oh that doesn't work for me. I can't do that
665. 00:52:58 Or you know, that's you know, that's fine for those guys whatever and I was actually I was recently in Chicago
666. 00:53:05 like maybe six or seven weeks ago and we were out there for this workshop that was hosted by Jason Freed and the base camp guys and
667. 00:53:15 Incredible incredible workshop and Jason's is sharing all this stuff about the the the approach toward work that they have at the base camp company and
668. 00:53:24 their mindsets and how everyone on their team all 55 employees pretty much have
669. 00:53:30 100% autonomy of their time they have all 40 hours of their week, you know
670. 00:53:36 I'm freely available for them to work on the projects that that they're working on and
671. 00:53:40 He shared a lot about just their mindset toward work debt
672. 00:53:45 Which is you know not creating?
673. 00:53:47 You know work debt for yourself like not shipping a project that you know is half complete with the expectation that you'll come back to it later
674. 00:53:54 And things like that and they just had a lot of stuff that they were talking about and I just kept feeling
675. 00:53:59 Like you know gee like lucky them
676. 00:54:02 The rest of us live in the real world where you know
677. 00:54:05 We have to do this or do this or we can't work like that or you know, not even there yet, you know
678. 00:54:10 that's nice for you and
679. 00:54:12 I just caught myself like thinking that and I was like no like stop
680. 00:54:16 Why not why can't I?
681. 00:54:18 Do this in my workplace? Why can't I incorporate this into my culture?
682. 00:54:23 Why can't I adjust the way we spend our time to better match?
683. 00:54:27 That you know what they're saying that sounds really really great sounds really helpful
684. 00:54:32 You know sounds amazing. Why can't we why can't we go in that direction and it just you know caught myself?
685. 00:54:38 From like, you know, oh, I can't do that, you know, whatever
686. 00:54:41 I'm a victim. I'll never be able to be you know, I'll never be able to you know
687. 00:54:46 Flesh that out or I'll never be able to incorporate that and it says going no like why not?
688. 00:54:50 Why can't I go for it?
689. 00:54:51 And I think that you know Grant Carter talks about that with the excuses is like no those are you have to take
690. 00:54:57 Ownership of the situation you're in and the results that you're getting and and things like that and it's like you don't like your job
691. 00:55:04 Well, you're the one that you know applied, you know, and so it's like it's not your boss's fault
692. 00:55:08 I mean, maybe it is a little bit
693. 00:55:10 But if you put the blame on your boss then you've now put yourself in the position of being a victim
694. 00:55:16 Which means you're not gonna take ownership and you're not gonna take action and do anything about it
695. 00:55:19 And so sure, maybe it is your boss's fault, but don't think that it's your fault. What are you gonna do about it?
696. 00:55:25 What's your next step to move in the right direction?
697. 00:55:28 And I just love that mindset because it's so liberating
698. 00:55:32 But it's hard it's hard to get away from the victim mindset because we like to complain. Yeah, it's it's hard and it's it's scary
699. 00:55:39 you know, it's it's to know that your future is in your own hands is
700. 00:55:45 Depending on your personality either a breath of fresh air or it's completely terrifying and immobilizing
701. 00:55:52 And one of the things that I wrote down which really made me think was on page 157
702. 00:55:59 He says if you make success an option then it won't be an option for you and
703. 00:56:03 It really just ties back to the whole victim mentality mindset that you're talking about Sean and we've talked a lot about
704. 00:56:09 That whole idea of accountability and responsibility and how it's not
705. 00:56:14 Necessarily you got to change the other person, but what can you do right now this moment? How can you?
706. 00:56:20 Fix things. How can you put things right? How can you make sure that things are moving in the right direction?
707. 00:56:25 Not look back and try to figure out whose fault it is
708. 00:56:28 but what can you do right now to change your course and
709. 00:56:32 That's really the whole gist of this book is that anybody at any given point no matter whether you are
710. 00:56:39 35 or 75
711. 00:56:42 Regardless of your financial situation
712. 00:56:44 you have the ability to make the choice to change your future but
713. 00:56:50 You have to do it and if you don't do it, it's completely on you
714. 00:56:54 It has nothing to do with your circumstances
715. 00:56:56 It has nothing to do with the hand that you were dealt if you make it an option if you say well
716. 00:57:00 This has to go right and this has to go right and this has to go right
717. 00:57:03 then by building in that
718. 00:57:06 By building in the ability to justify your
719. 00:57:11 lack of success
720. 00:57:13 He's basically saying that just the fact that you've built that in
721. 00:57:16 You're not going to be successful. You're not going to hit your targets
722. 00:57:21 But if you completely own the vision and you say I'm gonna do this thing
723. 00:57:25 It's gonna happen
724. 00:57:26 It's just a matter of when and I'm gonna do whatever I can
725. 00:57:29 Consistently at a 10x level to make sure that this does happen as quickly as possible
726. 00:57:33 That's where this the results take care of themselves
727. 00:57:37 Mm-hmm
728. 00:57:40 Yeah, I like yeah, I think it's great so you want to pivot into action items
729. 00:57:46 Yeah speaking of 10x action
730. 00:57:50 Let's get to work
731. 00:57:52 Right, so I wrote down two of them on number one log homa spending my time
732. 00:57:56 I'm starting to do that right now using an app called time TY ME
733. 00:58:00 for the Mac and my iPhone and I like the iPhone version because you can 3D touch and you can start and stop
734. 00:58:07 different different timers
735. 00:58:10 and it's not a
736. 00:58:12 subscription like toggle or harvest or any of those other ones that I found so
737. 00:58:19 You pay for it once it's a couple bucks. I think
738. 00:58:21 And so far, you know, I'm still gathering data
739. 00:58:25 But I want to I want to know for sure how I am spending my time because I want to make sure that I'm using it to the
740. 00:58:33 very best potential that it can be
741. 00:58:36 Other action item I wrote down I mentioned this earlier is do not suppress the obsession that is in my kids
742. 00:58:43 Got four boys who are nine seven five and three. So I see this on display every single day. They are
743. 00:58:50 They are stereotypical boys. They are a hundred miles an hour. They are loud. They are crazy
744. 00:58:55 They are a lot of fun and I want to make sure that I don't kill their spirits. So to speak
745. 00:59:02 I don't want to force them to conform to a
746. 00:59:06 Mold necessarily about this is how you're supposed to to act in different social situations
747. 00:59:12 I want that passion to be there, but I want them to be able to
748. 00:59:16 Channel it appropriately so that they can accomplish their goals
749. 00:59:20 Tall tasks man. I love that. I got three boys myself and
750. 00:59:28 Yeah, that that that passion is there
751. 00:59:34 They right now their passion is for taking all of their toys out of their room and into the living room
752. 00:59:39 And then going back into that room to just play with something else instead
753. 00:59:44 Isn't it isn't it interesting though to recognize that that is there in every single one of your kids at an early age and
754. 00:59:52 over the course of time if you're not careful that gets suppressed and that that
755. 00:59:57 Essentially gets killed and you just fall into the the status quo, you know, you're gonna go to high school
756. 01:00:04 You're gonna go to college
757. 01:00:05 You're gonna get this degree because this is what everybody is telling you that you need to do you need to get a good job, etc
758. 01:00:09 And it just makes me it makes me sad to think that
759. 01:00:15 that is
760. 01:00:18 What they are naturally conditioned to do by our culture and so we've talked about core values
761. 01:00:24 On this podcast and we've got several of them that we have printed out and actually hanging on our living room wall
762. 01:00:29 We one of our core values is we don't we want to be different we want to determine to be different
763. 01:00:33 We don't want to settle for average. We want our kids to chart their own course and
764. 01:00:37 It's really interesting to me to see that they all have that potential. They all have that ability
765. 01:00:43 We just have to not mess it up
766. 01:00:45 Yeah, it's really true. We talk about I mean
767. 01:00:48 As long as talking about kids
768. 01:00:51 We you know we try to tell our kids, you know, it's okay to be angry. It's okay to be frustrated. It's okay to be sad
769. 01:00:56 It's not okay to hit somebody in the face when you're angry or it's not okay to you know
770. 01:01:02 yell at your mom when you're frustrated
771. 01:01:04 And it's not okay to throw fit in the middle of the the grocery store because you're sad or whatever and
772. 01:01:10 Saying it's okay to feel these things. It's not okay to act in a way that dishonors other people
773. 01:01:17 So that's kind of what we're trying to I feel like we might do I think we talked about this at one point
774. 01:01:22 So I I'm the outlier here. I have three girls boys and I just really have the drama in a few years from now
775. 01:01:28 Yeah, yeah, I'm be wearing like pink suits and stuff here before long
776. 01:01:32 But yeah, my girls there are four or two and almost three months
777. 01:01:37 So they're a little but yeah
778. 01:01:39 They do a lot of the the same with the toys things a dragon amount of their rooms are playing with them on the
779. 01:01:45 They like to put them on the steps and then just load the steps full of toys like really really you're gonna do that
780. 01:01:51 You can't even go up and down this you can't even get to your room right now like you can't even I
781. 01:01:56 It's funny. It's funny. Anyway
782. 01:01:58 The the action item that I have down we talked about it a little bit act quickly before fear sets in because I want to make sure that
783. 01:02:06 whenever I take something on
784. 01:02:09 One I do massive action towards it, which you know as as you were talking earlier Sean with the process of narrowing down to
785. 01:02:17 Very few goals even one if you can I
786. 01:02:20 Want to do that narrowing process and then whenever I do that
787. 01:02:25 Work on that particular goal or project quickly
788. 01:02:29 Before I let my head get ahead of me because I I feel like there's some instances where I'm holding myself back without
789. 01:02:36 Realizing it and I would like to overcome that. That's the goal
790. 01:02:39 Nice Sean you got any action steps you want to you want to throw out there?
791. 01:02:44 Otherwise, I know this is a kind of last minute and you probably not prepared for this we can jump over to the the ratings
792. 01:02:51 Like
793. 01:02:54 Me I got all sorts of stuff. I'm working on
794. 01:02:56 My let's see let me look at my little my little notebook
795. 01:03:01 Yeah, I got we're we're working on
796. 01:03:05 Going we're actually going to conference next week in San Diego
797. 01:03:09 So I don't know I guess some of my action items are getting things prepped ahead of time
798. 01:03:13 But I don't that's like dorky stuff we're in the middle of our current work cycle like I guess I mentioned earlier is
799. 01:03:18 We're building some new products for the specifically for the sweet setup
800. 01:03:23 And so kind of focusing on that and so I'm kind of spearheading that project
801. 01:03:27 So a lot of my action items are related to
802. 01:03:32 You know, we've kind of identified what some of the core
803. 01:03:35 Areas that people are interested in related to using their computer like based on some of our most popular articles and a lot of search engine ranking and things like that
804. 01:03:43 So we kind of broke it down in different categories related to you know email management related to
805. 01:03:49 paperless office and things like that and then we're trying to create you know
806. 01:03:55 Just some some free stuff and some some stuff that we're going to sell that you know fits in line with those different categories
807. 01:04:01 So I guess my my action item is is working on the email one right now
808. 01:04:08 Cool, and then like I'll be done with it. You know, I'll do that and then I'll be done
809. 01:04:12 You guys's action items are like, you know, they're like lead measures for your life
810. 01:04:17 Not suppressing the obsession of my kids acting quickly before fear sets in
811. 01:04:22 I'm like, I'm gonna write an article about
812. 01:04:25 Well to be fair, they're not all like that
813. 01:04:28 I'd say that the good books that we read though they do
814. 01:04:31 Challenge us to make those big broad changes which are sometimes hard to hold each other accountable to
815. 01:04:38 You know basically next time all you joke and really do is say hey
816. 01:04:42 Did you suppress obsession in your kids and it's just kind of a reminder for myself, but
817. 01:04:46 Yeah, there's no there's no necessarily necessarily data to go along with that where I've got a definition of done
818. 01:04:57 All right, so let's jump into ratings
819. 01:04:59 I've my name is on the list here first. So I guess I'll go first. I
820. 01:05:04 Really really enjoyed this book. There were parts of it that
821. 01:05:08 Really kind of bugged me but in a good way where I know that the guy's goal was to
822. 01:05:15 Challenge your definition of what's possible and like we talked about the beginning kind of reset your reference levels
823. 01:05:23 And up in that context. I think that this book was very very effective
824. 01:05:28 I'm not sure I would necessarily like Grant Cardone if I met him in person
825. 01:05:32 This makes them pretty outrageous claims in this book, but it I completely it completely resonated with me from a
826. 01:05:41 goal-setting perspective and I believe that it really challenged me to just think bigger and
827. 01:05:48 So other than the one thing that I nitpicked at the at the beginning about how you have to have some sort of margin because you do not
828. 01:05:56 actually have an unlimited
829. 01:05:58 supply of creativity and energy I
830. 01:06:02 Absolutely love this book one of my favorite books that we've read I'm gonna give it five stars
831. 01:06:07 well
832. 01:06:09 Putting it up there big spender. So I
833. 01:06:14 Love this book. There's a lot in it and there's a lot to take away from it
834. 01:06:17 The one thing the one thing I want to point out here is I wish he had more examples
835. 01:06:23 Like I wish he told more stories about some of it just to put a little more teeth to it to
836. 01:06:29 Help people see a little bit more of how that could be applied. I
837. 01:06:34 Understand it's more of a head game that he's getting at it's it's more about your mentality
838. 01:06:39 So it's probably difficult to come up with those but if I was going to criticize it
839. 01:06:45 that's where I would put it and
840. 01:06:47 Purely based on that and some of my own experiences and preferences in a book
841. 01:06:51 I'm gonna put it a 4-0 so I'm gonna counter your five Mike and put it at that for mark
842. 01:06:56 I think it's a great book. I think there's a great it's a great motivator. It's a great
843. 01:07:01 It really it can be inspiring to
844. 01:07:05 Tell yourself not to think too low to to really up your up your
845. 01:07:11 mentality on what you can accomplish. So that's where I'd put it put it at a 4
846. 01:07:14 Nice Shawn
847. 01:07:17 You know I a huge fan of the book read it last fall
848. 01:07:21 We actually picked it for our book club as part of the focus course in November
849. 01:07:25 So we read through it in November now is after reading
850. 01:07:29 You know we read margin we read essentialism and then we read
851. 01:07:34 You know we come in and we read the 10x rule and it was you're reading these books that are about you need breathing room
852. 01:07:40 You need to focus on what's important you need to do this and then you come in and you read grant card out
853. 01:07:44 And he's like go go go and I just love it before that. It's like just it's that it's the same idea but completely different
854. 01:07:52 viewpoint and completely different language and I love it
855. 01:07:57 But the whole idea is yeah, you want to be successful
856. 01:08:00 You want to like do the things that are important and that's his point like he's not saying 10x your action towards retarded
857. 01:08:06 Things he's like no focus on what matters and they go hard after that
858. 01:08:11 So I really like it for that
859. 01:08:13 It hasn't drastically like it's not one of my life changing books
860. 01:08:18 Which I feel like a five star book is kind of saved for that, but it's pretty close
861. 01:08:21 I've recommended it to a lot of friends personally. I bought it for 50 folks
862. 01:08:26 And we picked it for our book club. So I'm gonna say four and a half. So, you know right in the middle there split us one half
863. 01:08:31 Create the average
864. 01:08:35 Yeah, I mean I guess time will tell whether my five star rating is deserved
865. 01:08:40 But I believe that there are a handful of books that I've read that have really shaped my life
866. 01:08:45 And I believe that this one has the potential to do that
867. 01:08:48 I mean obviously we'll see in a couple months if I'm still talking about the 10x rule
868. 01:08:52 But at the moment it feels that impactful to me. So
869. 01:08:56 It's my justification for it
870. 01:09:00 Upcoming books. So Joe you've got the next one. Oh, right?
871. 01:09:04 I remember for book one. Right. So the 10x rule was Mike's pick and since we alternate
872. 01:09:09 Mine is up next which is rhinoceros success by Scott Alexander
873. 01:09:16 This is this is one of those Dave Ramsey books
874. 01:09:18 So Dave Ramsey has a list of books that he recommends or maybe he requires his new hires to read I forget now
875. 01:09:24 But I managed to get a hold of that list at one point and this is on that list
876. 01:09:28 So it'll be fun to go through another book on success now that we've read the 10x rule
877. 01:09:34 Nice and the one after that is my pick and that is step by Chris Capehart and
878. 01:09:40 Chris Capehart is actually a guy that I met at a Christian men's network conference and
879. 01:09:46 I really like his story. We're gonna try and get him on the podcast at some point to talk about his process with writing the book
880. 01:09:53 very similar to my story how I wrote my book he basically just
881. 01:09:58 Hustled in the margins and his book step is kind of talking about that. I've started this book. It's pretty good
882. 01:10:05 So far anyways where he talks about you've got this big project
883. 01:10:09 You've got this mile that you want to run but really in order to go a mile
884. 01:10:13 You have to first take that step and so this book is kind of about
885. 01:10:16 overcoming the fear to take that initial step in the right direction and then
886. 01:10:22 Translating that into the energy to see it through to completion and actually accomplish some of those goals
887. 01:10:28 so interesting guy and
888. 01:10:30 Excited about about this book
889. 01:10:33 Sean what are what are you reading?
890. 01:10:36 Right in the same vein. I'm reading a book called predictable success. It's by Les McEwen
891. 01:10:43 And he kind of talks about the seven stages of a business
892. 01:10:46 from kind of like the early struggle to having fun some whitewater and then this this you know kind of
893. 01:10:53 then you know you're growing and then arches back down and you know like the treadmill and
894. 01:10:58 You know the death rattle and things like that and not every business goes through all seven stages
895. 01:11:03 But right in the middle is he calls it predictable success where your organization is is internally
896. 01:11:10 Running efficiently with you know high morale people enjoy it. You have low turnover. It's a fun company to work in and you're maintaining
897. 01:11:18 Profits, you know, you're acquiring customers or whatever it is predictably and profitably and things like that
898. 01:11:24 So I'm reading through that and it's really really great. I just feel like he's just completely reading my mail
899. 01:11:31 Business owner
900. 01:11:33 So it's really really cool just to kind of feel like oh like what I'm experiencing is actually not new and there is a clear
901. 01:11:40 You know things to look out for things to focus on what to move forward with
902. 01:11:44 It's been really really great and actually it ties in a lot with the 10x rule because something that Les McEwen talks about in the book
903. 01:11:51 Is is you know at the different stages of business?
904. 01:11:54 What you should be focusing on
905. 01:11:56 You know what your primary objective is that you want to focus on to get you to the next level of
906. 01:12:02 Success for your business and then what to focus on to keep you from from losing that so it's really great
907. 01:12:07 nice
908. 01:12:09 We've got a couple gap books here, too
909. 01:12:11 So Joe you want to go first? Oh, yeah, yeah
910. 01:12:15 So as we've been doing you know, we Mike and I read a book every two weeks for
911. 01:12:20 Bookworm, but we're bookworms
912. 01:12:22 So we also read a book in between those books books books books
913. 01:12:26 The one I'm in right now is the medium is the message massage
914. 01:12:32 M. A, which is weird to me, but it's the medium is a message anyway
915. 01:12:36 Marshall McLuhan
916. 01:12:38 Wrote this and it's kind of an odd book. There's a ton of pictures in it. It's kind of a heady book, but it's it's
917. 01:12:45 premise is that
918. 01:12:47 The medium by which you convey the information or the words that you're wanting to share whether that be via pictures or
919. 01:12:55 Words on a page audio, you know through the television whatever those that whatever that medium is
920. 01:13:01 it carries with it and
921. 01:13:04 An impact on the message itself and it can impact how you
922. 01:13:08 comprehend the words that you're consuming so it's
923. 01:13:13 One that I just picked up this morning, so I can't give you much on it other than that, but it seems interesting though
924. 01:13:20 Nice my gap book is actually a book that I picked up this morning as well, and that is unshakable by Tony Robbins
925. 01:13:27 And I'm guessing that this one is going to be very similar in tone to the 10x role since Tony Robbins is a motivation
926. 01:13:35 It's something we're all stuck on success
927. 01:13:37 massive action and
928. 01:13:40 Yeah, well this is kind of a follow-up to his money book which I
929. 01:13:46 Listen to the audible version and kind of funny story Tony Robbins has been speaking for so long
930. 01:13:51 And if you go to any of his events, he's so high energy and he's yelling all the time that his voice is basically completely gone at this point
931. 01:13:58 So he only read in the audible version like the first chapter and then I've got somebody else who?
932. 01:14:03 Who does the rest of it?
933. 01:14:06 But yeah, I really enjoyed that book learned a lot from it and so this is the follow-up to that
934. 01:14:15 All right, I started reading the Harry Potter series
935. 01:14:17 Nice I've actually never read those
936. 01:14:21 And I try not to do business and like you know motivational books in the evening because I just get you know
937. 01:14:28 Kind of wired up so I started reading Harry Potter and it's actually really fantastic really
938. 01:14:34 Heard a lot of good things about it. My brother used to be really into those
939. 01:14:38 Well, I think that's all we've got for today
940. 01:14:42 So Sean, where can people go to find out more about you and what you're doing online?
941. 01:14:47 Yeah, a lot of stuff we're doing is over at the focus course calm
942. 01:14:51 We have a book club over there if you want to sign up for it
943. 01:14:54 It's the focus course calm slash book club and this is an email. We send out once a month with a book
944. 01:15:01 Recommendation pretty cool and I'm on Twitter is at Sean Blanc
945. 01:15:10 Great to have you on today Sean for the listeners if you have a book that you want to recommend to us that
946. 01:15:17 You want to hear us go through you can do that out on our website bookworm.fm slash recommend or if you just go to home page
947. 01:15:24 There's a big button there. It says recommend that'll get you there right away
948. 01:15:27 And if you want to see what else has been recommended you can do that there as well
949. 01:15:31 Slash list on bookworm.fm. We'll get you the full list of every book we've read for the show
950. 01:15:38 Those that we have planned coming up as well as every one of them that's been recommended so far
951. 01:15:43 And if you enjoy the show we would really appreciate it
952. 01:15:46 If you would go over to iTunes and leave us a review that helps other people find out about the podcast
953. 01:15:53 And it's a great way to give us some feedback about what you like what you don't like
954. 01:15:56 We take all of the feedback
955. 01:15:58 Seriously, and we want to make bookworm even better
956. 01:16:02 So please let us know what you think and don't forget that if you want Joe to create us a script so that we can automatically
957. 01:16:09 That you could do that bookworm.fm as well
958. 01:16:14 You had to bring that up of course you did of course
959. 01:16:18 All right, I'm gonna get there
960. 01:16:20 So thank you all for listening today and a big thanks to Sean for joining us on our first
961. 01:16:25 little guest appearance here today so big thanks to you Sean and
962. 01:16:30 If you're reading along with us the next book for you to pick up is rhinoceros success
963. 01:16:35 - Yes.