251: Unreasonable Hospitality by Will Guidara

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1. 00:00:00 All right, so we just have the one follow up item here today.
2. 00:00:04 Did you walk the stage for your incoming engineering students?
3. 00:00:08 Nope, nope, nope, nope, nope, nope, nope, nope, nope.
4. 00:00:11 This may actually be the long term.
5. 00:00:13 I'm not sure that this is something to be followed up on,
6. 00:00:17 but it's the only thing we had.
7. 00:00:19 In this action item, like as I'm looking back on this thinking about this,
8. 00:00:22 this action I should have been put in your calendar to walk the stage for incoming
9. 00:00:26 freshmen in the middle of July, or at the end of July.
10. 00:00:31 It should not have been the next episode.
11. 00:00:33 It should have been for that.
12. 00:00:34 So I'm going to take a Mulligan here and I'm going to say, if I can do this one by
13. 00:00:40 like the 1st of August, yeah, like we're winning, but I did not do this one.
14. 00:00:44 So I failed, I failed.
15. 00:00:46 That's okay.
16. 00:00:48 Speaking of incoming freshmen, we got our first college acceptance letter.
17. 00:00:57 Hey, good deal.
18. 00:00:59 Congrats, congrats to you.
19. 00:01:01 I always congratulate the parents too, because this is so much more of a,
20. 00:01:04 or so much a parent thing as it is a student thing.
21. 00:01:07 So congratulations, Mike.
22. 00:01:09 Yeah, it's, uh, it's, it's exciting.
23. 00:01:12 Um, I think we still don't know exactly what we want to do next year.
24. 00:01:17 That's okay.
25. 00:01:18 We could take a little bit of time to figure it out.
26. 00:01:19 Yep.
27. 00:01:20 But, uh, yeah, I think the, the, so there were a couple of schools that we
28. 00:01:26 applied to that were, were local.
29. 00:01:27 And, and one of them has a pretty decent business program.
30. 00:01:30 That's what Toby really wants to, to do, I think is, is business.
31. 00:01:33 And it's like 20 minutes tops from our house.
32. 00:01:37 Nice.
33. 00:01:38 So drivable, um, very, uh, very open campus to commuter students.
34. 00:01:46 In fact, when we went to the, the opening like preview day, they, they had a couple
35. 00:01:51 of sessions you could choose from.
36. 00:01:52 They were like four total, one of them was what's life like as a commuter student.
37. 00:01:57 So the fact that they're prioritizing that kind of tells you something.
38. 00:02:00 Yep.
39. 00:02:00 Yep.
40. 00:02:02 But, uh, yeah, it's getting real.
41. 00:02:04 Why, why, why business if you don't mind me asking?
42. 00:02:07 Like, is he, is he just, does he want to start his own company?
43. 00:02:09 Does he want to just know more about running a business?
44. 00:02:12 Like what's his business?
45. 00:02:13 Yeah.
46. 00:02:14 So, uh, I gave him homework before I left for, uh, for crafting commerce,
47. 00:02:19 which we talked a little bit about in the, the pro show.
48. 00:02:22 Um, spoiler alert, I got to, uh, ask James clear a question about how he uses
49. 00:02:27 AI in the writing process.
50. 00:02:28 So if you want to hear more about that, become a bookworm pro member, bookworm
51. 00:02:33 dot FM slash pro.
52. 00:02:35 Um, but I gave him homework before I left for that conference to think about
53. 00:02:39 a name for an LLC because we're going to set that up this week.
54. 00:02:43 Very good.
55. 00:02:43 And then, uh, he's going through some YouTube, like a count manager training
56. 00:02:49 stuff, I think that's what he's going to do for me over the, the summer.
57. 00:02:52 Nice.
58. 00:02:53 In addition to the podcast editing and stuff like that, just kind of as a
59. 00:02:57 trial run, see, you know, if it, if it's something that he likes to do, wait,
60. 00:03:01 we can continue to do it.
61. 00:03:03 It's kind of like the perfect part time job.
62. 00:03:05 Uh, but yeah, I also don't want to just push my son down the work with me route.
63. 00:03:13 Cause that's what happened to me.
64. 00:03:15 Yeah.
65. 00:03:16 I get that.
66. 00:03:17 I get that.
67. 00:03:18 So yeah, we're trying to figure stuff out, but.
68. 00:03:22 Hey, getting the first official acceptance letter, uh, from my perspective was like
69. 00:03:27 a big sigh relief.
70. 00:03:28 I didn't doubt that he would get in, but we're homeschoolers.
71. 00:03:33 We do things differently.
72. 00:03:35 Colleges seem to prioritize AZT scores and stuff like that, which we don't do.
73. 00:03:42 Side note on the ACT stuff.
74. 00:03:44 Um, I took that when I was a junior.
75. 00:03:47 And I did really, really well, just because I happen to be a great test taker.
76. 00:03:50 How do I know this?
77. 00:03:51 My highest score was in science.
78. 00:03:54 I got a 32 in the science.
79. 00:03:55 Okay.
80. 00:03:56 And I'm like, sweet, I'm good at science.
81. 00:03:58 I'm going to go become a chiropractor.
82. 00:04:01 I'm going to be a bio major and I almost flunked out of school that first semester.
83. 00:04:05 I am not good at science.
84. 00:04:08 So, uh, I am the opposite of you and I am a terrible, uh, long test taker.
85. 00:04:14 So SAT, ACT, like the state assessment tests, all that stuff.
86. 00:04:19 I was terrible at them because like I'd get, you know, 20, 30 minutes into it.
87. 00:04:24 And I'm just like, I'm bored.
88. 00:04:24 This is dumb.
89. 00:04:25 Like I don't understand why we have to keep doing this.
90. 00:04:27 It is dumb.
91. 00:04:30 So I, and I was a really, and I, I even like had to train myself to like, okay,
92. 00:04:35 you must stay focused for the entire session.
93. 00:04:37 Like you must stay focused for the entire session, but whatever.
94. 00:04:41 I mean, I ended up doing okay.
95. 00:04:44 Right.
96. 00:04:45 Yeah.
97. 00:04:46 So yeah, I guess I, I feel like we got options now.
98. 00:04:50 Um, probably always had options, but it's official.
99. 00:04:55 Yeah.
100. 00:04:55 That's great.
101. 00:04:56 Uh, congratulations to, and tell him I said the same thing.
102. 00:04:58 If you, if, uh, or he's going to listen to this, so Toby, congratulations.
103. 00:05:01 Yeah.
104. 00:05:02 There you go.
105. 00:05:04 All right.
106. 00:05:05 Uh, I want to talk about a book.
107. 00:05:07 Yep.
108. 00:05:08 We should probably do that.
109. 00:05:10 All right.
110. 00:05:10 Today's book is Unreasonable Hospitality by Will Gadara.
111. 00:05:17 And, uh, it's really a book about the restaurant industry.
112. 00:05:23 Uh, there's a lot of business lessons to be gleaned from Will's experience.
113. 00:05:28 It's, uh, a lot of shorter chapters though, which sort of
114. 00:05:32 chronicle different points in his journey to, um, grow this, this
115. 00:05:38 restaurant, which was 11 Madison Park to the best restaurant in the world.
116. 00:05:44 And, um, I don't know how you felt about the, the restaurant stories.
117. 00:05:50 Um, I thought they were pretty interesting, but I can totally see a world
118. 00:05:55 where it does actually don't do anything for somebody who's reading this.
119. 00:05:59 That's kind of curious.
120. 00:05:59 Did you like that approach?
121. 00:06:01 Yeah.
122. 00:06:01 So, so first I'm going to turn the question back on to you.
123. 00:06:03 Have you ever worked food service?
124. 00:06:05 I have not.
125. 00:06:06 Okay.
126. 00:06:07 So I've worked at a country club in food service.
127. 00:06:10 I've worked at a six pack shack in food service where basically it was
128. 00:06:13 making like subs and little salads and stuff.
129. 00:06:16 Uh, and this is definitely not the food service that I'm familiar with.
130. 00:06:22 Like this is like fancy, schmancy, like $1,000, multi thousand dollar meals
131. 00:06:29 where you go in and they just do whatever they're going to do.
132. 00:06:33 Uh, and it's like way and bam, fantastic.
133. 00:06:37 Thank you very much.
134. 00:06:37 Like I have no connection to this food service.
135. 00:06:40 So the only food service I have connection to is like normy food service.
136. 00:06:43 Like, oh, you know, we're going to go to like the local country club and just
137. 00:06:46 have a steak or, you know, have whatever it is, or it's even like just making a
138. 00:06:50 sub for you.
139. 00:06:51 That being said, it was interesting to like think about what he was trying to
140. 00:06:57 do in the context of, of food service.
141. 00:07:00 So I didn't realize when I came into the book that it was like the stories
142. 00:07:05 and, and all of the background was going to be his experience as essentially,
143. 00:07:09 what would you say, Michael, he, he's worked almost everything, every role in
144. 00:07:14 the kitchen or every, well, not maybe not in the kitchen, but every role in a,
145. 00:07:18 in a restaurant from running food to tables, the whole way up to being the
146. 00:07:23 manager and kind of the owner, owner of a restaurant.
147. 00:07:25 So he's got this entire range of experience. It's just in kind of a
148. 00:07:31 different context than I was with, but I liked all the stories.
149. 00:07:33 Like I didn't mind them all. They were all relatable.
150. 00:07:36 He didn't like blow me out of the water with like, well, I just can't connect
151. 00:07:40 with that. I mean, I, I said multiple times as I'm listening to these stories,
152. 00:07:44 I would never spend that much money on that.
153. 00:07:46 Like that, that's just crazy to me.
154. 00:07:48 But I said, I can understand that people do.
155. 00:07:50 So okay.
156. 00:07:51 Yeah, I have no experience in this world either.
157. 00:07:54 He's talking about 15 course dinners.
158. 00:07:57 Yeah.
159. 00:07:58 That's the number that they used at the end of the book.
160. 00:08:02 So yeah, this is a world I know nothing about sounds great.
161. 00:08:08 I would love to try it sometime, but yeah.
162. 00:08:12 Ironically, like I don't think I would, like I think I would feel weird the
163. 00:08:16 entire time we use dinner. I'm much more of a, you know, just take me to
164. 00:08:20 Texas Roadhouse kind of guy, right? Like, you know, like, oh, that's, that's my
165. 00:08:23 steak kind of place or in an outburger or something like that.
166. 00:08:27 I would feel very uncomfortable during this meal.
167. 00:08:30 Even if somebody else was paying for it has nothing to do with the money.
168. 00:08:32 It's just like, this is not my scene.
169. 00:08:34 I don't know what to do.
170. 00:08:35 Sure.
171. 00:08:36 I mean, I would probably feel that way too, but it is an experience I would
172. 00:08:40 like to have at some point in my life.
173. 00:08:44 Did you, did you ever listen to that Nathan Berry show episode that I mentioned?
174. 00:08:50 No, I forgot.
175. 00:08:51 I lost that one in the thread of, in the thread of life.
176. 00:08:53 Okay, yeah, no problem, but that was interesting.
177. 00:08:56 That was, that actually came on my radar before the book did.
178. 00:09:00 And that is Nathan Berry interviewing Will Gadara and Brian Candles.
179. 00:09:07 That's not the person that he was a partner with in the book for the vast
180. 00:09:13 majority of it.
181. 00:09:14 But that podcast episode was really interesting.
182. 00:09:18 And there were a couple stories in there that I thought were, were absolutely
183. 00:09:22 fantastic.
184. 00:09:24 So actually there were some details.
185. 00:09:26 They talked about some of that stuff in the book itself, but I feel like some
186. 00:09:29 of the details got lost in some of the stories that were told on the printed
187. 00:09:33 page as opposed to those guys on the podcast.
188. 00:09:36 So for example, one of the things that they talked about was this big barrel of
189. 00:09:41 super expensive whiskey that they had in the bottom of the restaurant.
190. 00:09:45 And they sold one glass of it to a business guy one time.
191. 00:09:50 He was like, I need to, I need your best whiskey and they sold it.
192. 00:09:53 And they're like, we feel bad that we did that.
193. 00:09:56 Like it just feels not right, feels cheap.
194. 00:10:00 And so they changed it so that they, it wasn't for sale, but they, they gave it away.
195. 00:10:05 And basically if you were willing to stand up from the whole restaurant and say
196. 00:10:09 something vulnerable, then you would be able to take a shot of whiskey from, from
197. 00:10:12 the barrel.
198. 00:10:13 And so they're able to create all these incredibly emotional moments
199. 00:10:18 with humans in the, the restaurant as they, they worked through that.
200. 00:10:22 They also mentioned in the, the book they talked about the, the coat check thing.
201. 00:10:27 So in the, in the, on the podcast episode, they talked about how, with the, the
202. 00:10:32 coat check and also the, the valet piece, like someone pulls up, they remember their
203. 00:10:37 car, they keep an eye on them the whole time that they're eating, so that their
204. 00:10:40 car is ready to go, their coats are ready to go.
205. 00:10:43 When they get up to, to leave and not only do they have the things ready to go, but
206. 00:10:47 actually the coats have been warmed by a fire.
207. 00:10:50 Yeah.
208. 00:10:51 So that's nice and toasty.
209. 00:10:52 When you put them on before you go out into the New York winter, that like, that's
210. 00:10:58 super cool.
211. 00:10:58 And I heard those stories in the podcast and I was super, super intrigued by, by
212. 00:11:03 that, uh, that approach.
213. 00:11:05 Um, it's interesting because those two very brief descriptions that I, I gave you
214. 00:11:13 probably sum up the majority of the lessons to be learned from this book, but
215. 00:11:20 also there's a whole lot more, um, in here and there's a lot of, a lot of nuance.
216. 00:11:24 So I honestly have no idea.
217. 00:11:27 I told you, uh, via text today, I have no idea how to approach this episode because
218. 00:11:33 there are no parts, there are no sections, there's 20 chapters and epilogue.
219. 00:11:38 And then I appreciate you section at the end.
220. 00:11:41 And it's basically story principle, story principle, but not real hard to find
221. 00:11:48 sections like that.
222. 00:11:49 They kind of blend together a lot in a very compelling, entertaining story.
223. 00:11:55 That's woven, um, through all these 20 chapters.
224. 00:11:58 So I think we'll probably just power through them.
225. 00:12:01 Some will be longer.
226. 00:12:02 Some will be shorter.
227. 00:12:03 Um, yeah, in, in relation to the 20 chapters, like this is probably the
228. 00:12:08 smoothest choppy book I've read, meaning like there's 20 chapters that they're
229. 00:12:13 all kind of independent of each other, but at the same time it, it, it flowed well.
230. 00:12:18 Like there wasn't a, oh man, now we're just talking about some other random
231. 00:12:21 topic or some other random topic.
232. 00:12:23 Um, it was a, it was a really kind of a skillful way that he hit 20 relatively
233. 00:12:29 short chapters in, in a smooth way.
234. 00:12:32 So I thought that was, that was good, but I think, I think you're right.
235. 00:12:34 I think we got to hit them all and then we'll just hit some harder than others.
236. 00:12:37 And we'll skate over some of them.
237. 00:12:39 All right.
238. 00:12:40 Well, let's do it.
239. 00:12:41 Let's start with the first one here.
240. 00:12:44 Chapter one, welcome to the hospitality economy.
241. 00:12:48 And I don't even know how to introduce a lot of these because there's a lot of
242. 00:12:52 story.
243. 00:12:53 I didn't write down notes from the story and also the story, even though
244. 00:12:59 there were different stories in each chapter, like I said, they're all kind
245. 00:13:01 of interwoven together.
246. 00:13:02 So I had a real hard time figuring out where one story stopped and another one started.
247. 00:13:08 Yeah.
248. 00:13:08 So let's, let's intro the, the listeners just in case, right?
249. 00:13:11 So basically the general overall story is Will's journey from Cornell.
250. 00:13:17 Into the restaurant world and then his experiences navigating through the
251. 00:13:22 restaurant world and the people he would meet and then what they did at this one
252. 00:13:26 restaurant and what they did at this other restaurant and like somebody gave
253. 00:13:29 him an opportunity to do this one thing and it was all of that.
254. 00:13:33 And then I would say mixed in with that were life lessons.
255. 00:13:36 Oh, and my dad taught me this and this person taught me this and I learned
256. 00:13:40 this thing because I failed at it.
257. 00:13:42 And like that was one of the things I really appreciated about Will.
258. 00:13:44 He was like, I did not do that right.
259. 00:13:47 And it taught me X, Y, Z.
260. 00:13:49 Like he's a very, at least as seemingly in the, in the text.
261. 00:13:52 He's a very humble guy willing to admit when he screws up, but then he's also
262. 00:13:58 like somebody who's done some really, really like impressive things.
263. 00:14:01 So it's like, that's the whole general gist.
264. 00:14:03 Like that's the background of all this story.
265. 00:14:05 Yes.
266. 00:14:06 And in the first chapter, I think this does actually introduce the, the overall
267. 00:14:12 arc of the narrative pretty well because you sort of jumping in the middle of the
268. 00:14:17 story, but also it's, it's hitting on the biggest emotional point, which is that
269. 00:14:23 they've been growing this business.
270. 00:14:24 They got invited to the celebration where they, they, they picked the top 50
271. 00:14:30 restaurants in the world.
272. 00:14:32 Yep.
273. 00:14:32 And so just being selected to go to that event is pretty great.
274. 00:14:37 You're one of the top 50, but then they got picked as number 50.
275. 00:14:41 Number 50.
276. 00:14:42 So they're the first ones up on stage and they're completely embarrassed.
277. 00:14:46 And they're like, we got to, we got to do better.
278. 00:14:48 Um, we want to be, be number one.
279. 00:14:51 I, I try to put myself in that situation and go, would I be embarrassed?
280. 00:14:55 Or would I be like pumped that I'm like, I'm one of the 50?
281. 00:14:58 And I honestly don't know.
282. 00:14:59 And then like this is where the abstraction to the really fine dining world
283. 00:15:04 removes me from being able to like resonate with how he's feeling.
284. 00:15:07 Cause it's like, I would think I got to feel pretty good about this.
285. 00:15:10 I got invited to be one of the top 50, but he's like, nope, it was the most
286. 00:15:14 embarrassing thing ever.
287. 00:15:14 And I hated every minute of it and I just wanted to run away.
288. 00:15:17 Like I just really want to run away.
289. 00:15:19 Yeah, I think I can see both sides.
290. 00:15:23 Um, because the way that the, the thing is, is set up.
291. 00:15:27 They don't know ahead of time.
292. 00:15:29 So the further you go, not knowing what, what position you, you take the better off.
293. 00:15:35 You are.
294. 00:15:36 So they go from 50 and they work their way up to, to number one.
295. 00:15:40 And I think, uh, there probably is a little bit of, Hey, look, we were invited
296. 00:15:45 to this event with all these big names and then you think you've arrived.
297. 00:15:51 And then, uh, right away, you're, you realize that you are at the bottom of the
298. 00:15:56 totem pole, the lowest one in the room.
299. 00:16:00 So what that does is it doesn't say, you know, we've, we've done terrible.
300. 00:16:04 We've got to blow everything up.
301. 00:16:05 But that's when they, they're like, we, we got to do better.
302. 00:16:08 And then they come up with this idea to focus on service and this whole term
303. 00:16:12 of unreasonable hospitality.
304. 00:16:13 That's kind of where it comes from.
305. 00:16:15 Yeah, it makes, it makes me wonder, why would you do 50 restaurants?
306. 00:16:17 That's a lot of restaurants to like, to cooperate in one thing.
307. 00:16:21 Like, I mean, top 10, top 20, but we digress that.
308. 00:16:25 But I agree with like his whole, his whole point is the, to introduce us to this idea
309. 00:16:29 of that hospitality was making people feel good.
310. 00:16:32 And then that we wanted to take that and turn the dial, you know, as spinal tap,
311. 00:16:37 would say, we want to turn the dial to 11, right?
312. 00:16:39 And we want to make that as unreasonable as we can.
313. 00:16:41 How do we make people feel good in, in as unreasonable a way as we could?
314. 00:16:45 And that's kind of what catalyzed them to change the way they were in the
315. 00:16:50 restaurant and think about it differently, which, you know, I thought it was a good
316. 00:16:53 opening, a good opener.
317. 00:16:54 Like it, it, it hooked me.
318. 00:16:56 It is a, a great opener.
319. 00:16:58 Um, chapter two is the next one.
320. 00:17:01 And that is making magic in a world that could use more of it.
321. 00:17:05 And, uh, this one, the, the big takeaway for me is that people will
322. 00:17:10 never forget how you made them feel and that whatever you do for a living,
323. 00:17:15 you can choose to be in the hospitality business.
324. 00:17:20 Um, so this is already starting to lead into the one action item.
325. 00:17:26 I think you could possibly take away from this book.
326. 00:17:30 If you are not in the restaurant industry, but we'll get there when we get there.
327. 00:17:35 Um, so I'm already, I'm in chapter two and I'm already starting to think
328. 00:17:39 about this book differently and this got stronger and stronger as we went on.
329. 00:17:42 So I'm not going to say it for the next, you know, 18 chapters, but it's
330. 00:17:47 interesting that they, they titled the book and I say they, because not only is
331. 00:17:51 it will, but it's also the editor and the publisher and all that stuff, like that
332. 00:17:54 all gets, you know, they had to have wanted to tie into his restaurant world
333. 00:18:00 more than the rest of us, you know, that, that aren't in the restaurant world with
334. 00:18:05 that hospitality idea, because I'm thinking through here what we describing
335. 00:18:10 like these unreasonable experiences.
336. 00:18:12 We're going to give people unreasonable experiences and experiences.
337. 00:18:16 And like even the, even what you said, people will forget what you do.
338. 00:18:19 Um, and what you say, but they'll never forget how you made them feel.
339. 00:18:22 Like we want to give them this experience that's so good.
340. 00:18:25 And I kind of think this book would have been better titled as, you know,
341. 00:18:29 unreasonable experiences.
342. 00:18:30 It probably wouldn't have sold as well.
343. 00:18:33 But like, I think that's what he's describing here.
344. 00:18:35 And that's what he's pushing us to do is whatever world you live in, how can you
345. 00:18:39 give people these experiences that just knock them out of, like, that just
346. 00:18:42 knock it out of the park and, and, you know, make it, um, just the most
347. 00:18:45 unforgettable thing they've ever had.
348. 00:18:47 So it's like, I, and I had this feeling and I, it just gets stronger the entire
349. 00:18:51 time we read this book.
350. 00:18:52 So.
351. 00:18:53 Yeah.
352. 00:18:54 And there's a description in this chapter, which I really liked about
353. 00:18:58 hospitality, giving you the privilege of joining people as they celebrate the
354. 00:19:02 most joyful moments in their lives and the chance to offer them a brief moment
355. 00:19:06 of consolation and relief in the midst of their most difficult ones.
356. 00:19:10 And that's a pretty vivid description.
357. 00:19:13 And I think it, uh, it's pretty exciting too, when you consider how you can
358. 00:19:18 actually pull that off.
359. 00:19:19 Yep.
360. 00:19:21 All right.
361. 00:19:22 So the next chapter, chapter three is the extraordinary power of intention.
362. 00:19:28 And I like this chapter just because of the, the topic here.
363. 00:19:33 They mentioned that intention means every decision from the most obviously
364. 00:19:36 significant to the seemingly mundane matters.
365. 00:19:41 And, um, seems kind of obvious when you, when you hear the definition like that,
366. 00:19:47 but also it's real easy to not take into consideration the, the smaller stuff.
367. 00:19:53 Well, I was just worried about the, the big things.
368. 00:19:56 I kind of have two minds of this, because I, I have to fight my perfectionist
369. 00:20:03 tendencies.
370. 00:20:04 And I think there's, uh, there's a lot of nuance to this.
371. 00:20:10 Um, if you're working with someone, for example, intention doesn't mean that
372. 00:20:14 you're micromanaging and nitpicking every detail because you want it to be perfect.
373. 00:20:21 Um, but also maybe it means that you're creating the SOP.
374. 00:20:25 So the person who's doing the work knows exactly what you're, you're
375. 00:20:29 looking for, you know, that sort of thing.
376. 00:20:32 Uh, but there is, uh, there is a fine line here, I think with, uh, with
377. 00:20:36 intention and perfection, um, and that, that'll come up through the, the rest of
378. 00:20:42 the book is as well, but want to call it out here.
379. 00:20:44 Yeah.
380. 00:20:45 Mike, one of the things he, he states in this section is higher, great people treat
381. 00:20:49 them well, invest significantly in their growth and they will take care of the
382. 00:20:52 customers. And I think about like where do we often fall down in that process?
383. 00:21:00 Like, where is that?
384. 00:21:01 Like, do we hire great people?
385. 00:21:03 Do we treat them well?
386. 00:21:04 Do we invest significantly in their growth?
387. 00:21:06 You know, like, and I don't think there's one right answer here.
388. 00:21:09 So it's like, I'm not looking for the right answer, but I think if you ran
389. 00:21:13 whatever organization you are operating through that and you just ran it through
390. 00:21:17 the like, are we hiring the best people we can hire?
391. 00:21:20 Are we treating them the best way we can treat them?
392. 00:21:23 And then are we encouraging them to get better every day in whatever way it makes
393. 00:21:28 sense for them to get better?
394. 00:21:30 It's hard to think that your organization doesn't just take off.
395. 00:21:34 And it makes me think of, I, we read a book a long, long time ago, I can't remember
396. 00:21:38 what it was, but it talked about like A players and superstars.
397. 00:21:43 And I mean, for the life of me, I can't remember what it was, but it like it
398. 00:21:45 classified different types of employees.
399. 00:21:48 And I just think about that here is like where, if I go into an organization,
400. 00:21:53 and I think like, man, this organization is not running very well, like I can clearly
401. 00:21:57 tell they are, they are not killing it.
402. 00:21:59 And I think like, I wonder what it is, like, is it one of these three buckets?
403. 00:22:02 And there might be more, but I thought that was a really powerful section.
404. 00:22:06 And like as a leader in an organization, it's a really clean way to ask, am I doing
405. 00:22:11 these three things?
406. 00:22:13 And then I bet you nine times out of 10, you're going to, you're going to get good
407. 00:22:17 experiences out of, out of that if you do those three things.
408. 00:22:20 Yeah, absolutely.
409. 00:22:22 Um, you ready to go to the next chapter?
410. 00:22:24 I am.
411. 00:22:24 Yep.
412. 00:22:25 We will talk about that A player stuff later on.
413. 00:22:27 Okay.
414. 00:22:27 That's one of the things I wanted to, to chat about in chapter eight, but
415. 00:22:30 chapter four is lessons in enlightened hospitality, which I guess just to close
416. 00:22:36 that loop and lightened hospitality, you know, from the previous chapter is
417. 00:22:42 prioritizing the people who work there over everything else.
418. 00:22:46 But also, like this is where it gets a little bit, uh, it's not prioritizing
419. 00:22:51 just the people that work there.
420. 00:22:53 Um, that is part of it.
421. 00:22:55 That's the lead in.
422. 00:22:56 Uh, one of the best examples of that, by the way, I'll call it out now.
423. 00:22:59 Cause I'm not sure we'll get to it when we get to the later chapters, but
424. 00:23:02 they created this position, the dream weaver, which was really cool.
425. 00:23:06 It's just basically go blow people's minds and we'll pay you to do it.
426. 00:23:10 Um, this, this chapter, they talk about how the, the first example of
427. 00:23:14 when they blew people's minds, which is when they went to feed the meter
428. 00:23:16 for them while they were, we're dining.
429. 00:23:19 And that seems like such a small, simple thing, right?
430. 00:23:23 But it really can have an outsized impact.
431. 00:23:26 And that's the, the thing, uh, the big takeaway from this chapter, for me,
432. 00:23:31 is the statement, all it takes for something extraordinary to happen is
433. 00:23:34 one person with enthusiasm.
434. 00:23:36 I think that's super cool.
435. 00:23:37 Yeah.
436. 00:23:37 Like, I, I don't know if we'll get to it later or not.
437. 00:23:39 And I also don't remember where all the stories fell in the book.
438. 00:23:42 They described the one, the people saying, we've, they've eaten all over town.
439. 00:23:46 They've eaten at all the best restaurants.
440. 00:23:48 The one thing they were disappointed about was they didn't get a street hot dog.
441. 00:23:52 Oh, the hot dog.
442. 00:23:52 Yeah.
443. 00:23:52 I remember that and they went out and they bought him a hot dog and they
444. 00:23:56 like, you know, chopped it up and replayed it and whatever.
445. 00:23:58 And I was like, man, like just think about the impact that has and like,
446. 00:24:04 how awesome that is to say we went to this restaurant.
447. 00:24:07 The meal was great.
448. 00:24:08 15 courses, whatever, but they brought us out a hot dog at the end.
449. 00:24:12 It is just like the, the thing I liked out of this chapter specifically was this
450. 00:24:17 give ownership to others because I think this is really hard to do.
451. 00:24:22 And I don't think we do it enough.
452. 00:24:24 And I spent, I especially think in our culture nowadays, we don't, we don't
453. 00:24:29 put responsibility and accountability on people enough and say, go do this and
454. 00:24:34 own it and make it amazing, right?
455. 00:24:36 Like, like your job is going to make it amazing.
456. 00:24:37 And then coach them through that process.
457. 00:24:39 And I would love, I would love to see society might be too, you know,
458. 00:24:43 grandiose or like, you know, too dramatic, but I'd love to see us do this
459. 00:24:47 more where we are encouraging people to take ownership of whatever world they're
460. 00:24:52 responsible for, walk in the dog, you know, cause I see this with my boys.
461. 00:24:56 Like I give them the smallest little task and I'm like, Hey, you guys own this.
462. 00:24:59 Go, go do it and do it well.
463. 00:25:01 And you just see them light up like they get excited.
464. 00:25:04 Mike, was this the section where they, this was the, the beer guy?
465. 00:25:08 And they gave him ownership over the drink section.
466. 00:25:10 I can't remember if the, if it was it or not, but he, he's an example.
467. 00:25:14 I don't remember.
468. 00:25:15 Yeah.
469. 00:25:16 I think that might be a little bit later because I was another part of that
470. 00:25:19 with the coffee that I didn't want to talk about in chapter 10.
471. 00:25:23 Yeah.
472. 00:25:23 Okay.
473. 00:25:24 So, and like, like you said, with it being 20, it's hard to like keep track of
474. 00:25:28 all of this stuff.
475. 00:25:29 So as you read it, you'll just remember these like really cool stories and how
476. 00:25:32 things, how things connect.
477. 00:25:33 So don't let us, don't let us forget our, our ability
478. 00:25:37 to not remember where things are.
479. 00:25:39 Don't let that dissuade you from the book.
480. 00:25:40 I'm ready to go to five.
481. 00:25:42 Yeah.
482. 00:25:42 This is a really hard book to just talk about in the book room format.
483. 00:25:46 It is, it is.
484. 00:25:47 Yeah.
485. 00:25:48 Chapter five is restaurant smart versus corporate smart.
486. 00:25:52 And I think the big takeaway for this one was the conversation that he had
487. 00:25:57 with his, with his dad.
488. 00:25:58 And he asked him this question, where do the highest paid people work?
489. 00:26:01 Is it in the restaurant or is it in the corporate office?
490. 00:26:04 So this is sort of where he's switching from being in the kitchen to actually
491. 00:26:09 owning the, the restaurant, not that he owns that particular restaurant.
492. 00:26:14 But the thing that can keep people from walking into something like that is, well,
493. 00:26:19 that's a lot, lot to figure out.
494. 00:26:20 I, I get overwhelmed by all the details and just feels like this huge.
495. 00:26:25 Have you left?
496. 00:26:26 I don't know if I'll ever be able to wrap my head around this, this stuff.
497. 00:26:29 But made the point that you need to be able to understand all parts of the, the
498. 00:26:33 business, everything is figure outable.
499. 00:26:35 If you put in the, the, the work.
500. 00:26:38 And there's also a point that he makes here, which I think is pretty profound.
501. 00:26:41 There's no replacement for learning a system from the ground up.
502. 00:26:45 You got to know how the system works before you try to optimize it.
503. 00:26:49 I had a, I had a buddy coming out of school and similar to you, his dad ran a
504. 00:26:54 company and I was like, Hey, what are you going to do when, when you graduate?
505. 00:26:58 And he's like, well, I'm going to go and I'm going to be like the low man on the
506. 00:27:01 totem pole for like a year and a half.
507. 00:27:03 And I was like, yeah, but you're like, you've got a degree in like, and it, you
508. 00:27:06 got an engineering degree.
509. 00:27:07 Your dad's the president of this company.
510. 00:27:09 Like blah, blah, blah.
511. 00:27:10 He's like, nope.
512. 00:27:11 He's like, we start at the bottom.
513. 00:27:12 He goes, and then he goes, my benefit is I'll get to jump all those levels.
514. 00:27:16 He's like, I won't have to stay like at the bottom and work my way up level level.
515. 00:27:20 He goes, but they want me to start.
516. 00:27:22 So I'll, I'll do exactly what the, what the first, the first year guys do all the
517. 00:27:26 time.
518. 00:27:27 And I was like, what a, what a good way to build rapport, build culture.
519. 00:27:33 And oh, by the way, teach you what these guys do every day.
520. 00:27:35 Like this is what you're training these guys to do.
521. 00:27:38 My big takeaway out of this chapter was the 95 five rule.
522. 00:27:41 I don't know if you remember that, Mike.
523. 00:27:43 I do, but I chatted that down.
524. 00:27:46 I think in a different spot.
525. 00:27:48 I don't know.
526. 00:27:50 Or that note just got lost.
527. 00:27:52 I don't know.
528. 00:27:52 I do remember taking that note though.
529. 00:27:54 He mentions it multiple times, but like the first time is in, in the, in chapter
530. 00:27:58 five and I, I started this one and said, basically, so what you're going to do is
531. 00:28:02 you're going to stringently manage 95% of something.
532. 00:28:08 And then for the 5%, you're just going to be outrageous with it.
533. 00:28:12 And if you stringently manage the 95%, you don't have to worry about the
534. 00:28:17 outlandish 5% because you've, you've managed that.
535. 00:28:19 And he's doing it in context of like budget.
536. 00:28:22 So what we're going to do is like 95% of our budget is to the tee, right?
537. 00:28:26 We are, we are hitting it, you know, nail on the head every time he is.
538. 00:28:30 And then that 5% where we just spend a ridiculous amount of money on that
539. 00:28:35 experience that we shouldn't really spend, he's like, we don't have to worry
540. 00:28:38 about it because it'll pay for itself and it'll, it'll make up, make up for it.
541. 00:28:42 And this is like probably my, one of my like most memorable aspects of this
542. 00:28:48 book and the one that I want to try to incorporate.
543. 00:28:51 It doesn't raise to a level of an action item, but I want to think about like,
544. 00:28:55 okay, how do I do 95 five in my job, in my life, in vacations, in different things?
545. 00:29:03 Is it possible for me to do 95 five in there?
546. 00:29:07 I, again, I don't want to make it an action item because I think it's
547. 00:29:09 going to be hard to do and it's going to be like ongoing.
548. 00:29:11 But I do think I'm going to remember the 95 five rule.
549. 00:29:15 Yeah, I, I do like that, that rule as well.
550. 00:29:17 The, the basic principle is like you manage the heck out of 95% of stuff.
551. 00:29:23 And then the 5% is where you spend lavishly.
552. 00:29:26 And I think that's, uh, that's a pretty cool concept.
553. 00:29:31 Um, cause what it gives you permission to blow people's minds in the, in the
554. 00:29:36 restaurant industries, you're thinking about this unreasonable hospitality.
555. 00:29:39 I guess the tendency maybe could be to push that beyond 5%.
556. 00:29:44 And that's what you need to be careful of.
557. 00:29:47 And that's where your manager keeps you on keeps you keeps it on the rails, right?
558. 00:29:50 Yeah, exactly.
559. 00:29:53 All right.
560. 00:29:53 Chapter six is pursuing a true partnership.
561. 00:29:57 I really don't have a whole lot.
562. 00:29:58 Me neither.
563. 00:29:59 This is where he, uh, wants to go in with, uh, with his, his business partner.
564. 00:30:04 And, and basically, you know, you need to be able to see on both sides of the
565. 00:30:07 walls, one point that he makes, and you should run toward what you want instead
566. 00:30:10 of away from what you don't want.
567. 00:30:12 That that's my, that's my key takeaway from chapter six.
568. 00:30:15 Yeah.
569. 00:30:16 Me too.
570. 00:30:18 All right.
571. 00:30:18 Well, we'll move on to next one.
572. 00:30:20 Then, uh, chapter seven is setting expectations.
573. 00:30:24 Um, this is where he mentions another book, the one minute manager by Ken
574. 00:30:29 Blanchard and Spencer Johnson.
575. 00:30:30 Have you read this book?
576. 00:30:31 I've not.
577. 00:30:32 Have you?
578. 00:30:33 Yes.
579. 00:30:33 I have.
580. 00:30:34 This was required reading when I joined the, uh, digital marketing agency.
581. 00:30:40 And, um, I'm trying to figure out how to summarize this.
582. 00:30:45 The one minute manager, basically, in the title, it's talking about how those
583. 00:30:51 individual moments, the, the one minute interactions you have with people.
584. 00:30:55 That's really where the managing happens.
585. 00:30:57 It's not in the regular 60 minute meetings that you have.
586. 00:31:03 Um, but I honestly didn't like that book all that much.
587. 00:31:07 I thought it was pretty, pretty basic.
588. 00:31:09 Uh, in this chapter, he talks about how leaders responsibilities to identify
589. 00:31:13 the strengths of the people on their team, no matter how buried those strengths
590. 00:31:16 might be, I think that's absolutely true.
591. 00:31:19 Uh, you need to invite your team along.
592. 00:31:22 It's a leader's job to give feedback all the time.
593. 00:31:25 I mean, this is basic management stuff.
594. 00:31:27 Yep.
595. 00:31:28 Yeah.
596. 00:31:28 I thought the same thing, like the basic management stuff, make your expectations
597. 00:31:32 clear, make corrections in private.
598. 00:31:34 I see that all the time where you praise in public and you, you reprimand
599. 00:31:38 or correct in private.
600. 00:31:40 Um, you know, do this.
601. 00:31:42 Here's why, and then did they do it, uh, the daily 30 minute meeting.
602. 00:31:45 So this was, I, in my mind, just a, an overview of here's some management
603. 00:31:49 things that I've learned and let's go on.
604. 00:31:51 Like let's, let's move on to chapter eight.
605. 00:31:54 Yeah.
606. 00:31:54 Well, one of the things that he mentions here, which I think is going to pop up
607. 00:31:59 again, maybe you in chapter eight, um, is to make sure you give the people who
608. 00:32:04 are trying hard what they need to succeed.
609. 00:32:06 I'd never heard it framed that way, but that's absolutely the case.
610. 00:32:10 Um, you could take the more general approach.
611. 00:32:12 You need to give all your people what they need to succeed.
612. 00:32:14 But he doesn't frame it that way.
613. 00:32:17 So you should see who you've hired and who's actually trying.
614. 00:32:20 Make sure that those people have what they need to succeed.
615. 00:32:23 I think that's a important distinction.
616. 00:32:25 But also if you're a manager and you have limited time to invest in your people,
617. 00:32:30 yeah, you want to invest in the people who are going to put in the effort.
618. 00:32:35 Yep.
619. 00:32:36 I don't know if it sounds kind of mean, but I think it's healthy though.
620. 00:32:40 I mean, you can't give to everything and you can't give to everyone.
621. 00:32:42 So give to, give to where you're going to get your most ROI out of it.
622. 00:32:46 Right.
623. 00:32:48 Okay.
624. 00:32:48 So chapter eight, breaking rules and building a team.
625. 00:32:54 I, I don't know if there's a whole lot in here other than the A player stuff.
626. 00:32:58 I want to talk about, um, I did jot down that knowing less is an
627. 00:33:02 opportunity to do more to question why things are done a certain way and maybe
628. 00:33:07 adapt the processes, um, the goal is to connect people.
629. 00:33:11 But then he says this, the best way to reward the A players on your team is
630. 00:33:14 to surround them with other A players.
631. 00:33:17 Yeah.
632. 00:33:19 Uh, story time, um, the moment I realized I could no longer work with
633. 00:33:26 the digital marketing agency was when we were together as a leadership team.
634. 00:33:32 And we were doing these ratings and you, it was sort of along the lines of the
635. 00:33:36 radical candor, Kim Scott, if you remember that, where, how much do they want it?
636. 00:33:42 And then how much, uh, like skill or ability do they, they have basically
637. 00:33:47 like people like working with them.
638. 00:33:48 Are they excellent at what they do?
639. 00:33:50 So there's like these two axes and in the upper right, if they've, if you've
640. 00:33:54 got this, this grid, right from zero to 10 on the X and zero to 10 on the Y.
641. 00:34:00 Five, uh, on each axis is like right in the middle.
642. 00:34:02 So you can slot people on your team into one of these different.
643. 00:34:06 Areas, are they great to work with, but they don't have skill.
644. 00:34:10 Are they really skilled, but they're jerks to work with.
645. 00:34:13 And then, um, the upper right obviously is the, the people who are skilled at what
646. 00:34:19 they do, but they're also good to work with.
647. 00:34:23 And then if you've got like nine, eight, nine and 10, I think like the very right
648. 00:34:27 corner of that, those are your A players.
649. 00:34:30 I busted my butt to be the best person to work with at that organization.
650. 00:34:39 But because I, uh, felt like it's my job as the integrator to, to point out that
651. 00:34:46 the stuff that's broken so we can fix it.
652. 00:34:48 I felt like all I was doing all the time was just sort of nagging people about,
653. 00:34:53 hey, we need to do this.
654. 00:34:54 We need to do this.
655. 00:34:55 So I remember being in that leadership meeting and like we rated each other on the
656. 00:35:00 leadership team and there was not a single person who rated me as an A player.
657. 00:35:08 And I was like, you got to be kidding me.
658. 00:35:11 I'm the only A player here.
659. 00:35:13 What are you talking about?
660. 00:35:16 Uh, and cause, cause what's frustrating, um, for an A player is feeling like you've
661. 00:35:25 got a governor put on you.
662. 00:35:26 And so the only way I can describe it, you want to go faster.
663. 00:35:30 You want to do more, but you, you can physically feel like you are being held back.
664. 00:35:38 And I, I thought I was doing everything I could possibly do to bring other people
665. 00:35:44 along, to get them to the point where they were A players.
666. 00:35:47 And I learned a very valuable lesson that day.
667. 00:35:50 People who are not A players do not like A players because they push them further
668. 00:35:56 and harder than they want to go.
669. 00:35:58 And that was the moment where I was like, if you guys can't see me this way, I have
670. 00:36:03 no future here.
671. 00:36:04 Like my, my very informal and, you know, goofy way of saying this is you can only
672. 00:36:10 bang your head off a brick wall so long before you realize, like, I got to stop
673. 00:36:14 banging my head off this brick wall because I'm only, I'm the only one getting hurt.
674. 00:36:18 The brick wall is fine. Right. Like I, I'm the only one that's suffering for
675. 00:36:21 banging my head off this brick wall.
676. 00:36:22 But that's a tough one.
677. 00:36:23 Like that's a tough meeting to be in, man.
678. 00:36:27 Yeah, that was, that was not great.
679. 00:36:31 But I guess the takeaway here is that you really do need to put your best
680. 00:36:42 people in a position where they can thrive.
681. 00:36:45 Yeah.
682. 00:36:45 If you have an A player and you don't do that,
683. 00:36:50 they will go somewhere else.
684. 00:36:51 Absolutely.
685. 00:36:53 The ones who are really skilled but aren't, but lack the people skills.
686. 00:36:57 They're, they're jerks to, to work with.
687. 00:37:00 They'll probably stick around, you know, at least for a while until they get an
688. 00:37:04 offer that they, they can't refuse.
689. 00:37:06 And everyone just kind of puts up with it, but it just brings the whole
690. 00:37:10 organization down because no one wants to work with this person.
691. 00:37:14 So every time they have to, there's like this hesitancy and resistance.
692. 00:37:17 And you just can't, you can't move fast that way.
693. 00:37:20 You can't do quality work that way.
694. 00:37:22 I mean, he doesn't go into it in this, um, in this much detail, but it really
695. 00:37:27 makes you think like after you've worked so long in different industries or
696. 00:37:30 you've worked so long in life, just in general, you realize how much people
697. 00:37:35 dynamics impacts the operations of an organization and or getting things done
698. 00:37:41 and or doing it at high quality or whatever it is.
699. 00:37:44 Like if, if you can nail people dynamics, I mean, you're at least 75% of the way
700. 00:37:51 there, right?
701. 00:37:52 Like you, and I think like, okay, if I ever get a chance to lead where like
702. 00:37:55 a big part of my job is hiring without a doubt, I'm hiring for, uh, and
703. 00:38:02 I've seen other people do this.
704. 00:38:03 Um, Diary of a CEO guy does this.
705. 00:38:06 Uh, I can't forget Steve Barnett.
706. 00:38:08 What's his name?
707. 00:38:08 Like I forget what his name is, but, um, okay.
708. 00:38:10 I remember I'm familiar with the podcast, but yeah.
709. 00:38:12 Like, so, uh, he, he's like basically will train you to do whatever we want you
710. 00:38:17 to do.
711. 00:38:18 I'm looking for people who fit in with the team.
712. 00:38:19 Like I'm looking for people who have come in and they'll be a team player.
713. 00:38:23 And they, they align with our culture.
714. 00:38:25 And I just think about this all the time and like I'm in the higher ed world.
715. 00:38:29 So like we don't hire that way.
716. 00:38:31 We hire based on like we have a need.
717. 00:38:34 We need someone to teach this subject.
718. 00:38:36 We need someone to do research in this area.
719. 00:38:38 We need someone, whatever.
720. 00:38:39 And that's like, what we do is we try to go, well, who's the best
721. 00:38:42 personality we can get that meets these other criteria?
722. 00:38:45 And I think, ah, man, are we doing it right?
723. 00:38:48 Like I don't know if we're doing it right because we're hiring based on that
724. 00:38:50 skill and we're sacrificing a lot of times on the, the culture and the people,
725. 00:38:56 the people side of it.
726. 00:38:57 So it's, it's interesting.
727. 00:38:59 Yeah.
728. 00:38:59 So you're talking about like the soft skills, the emotional intelligence piece.
729. 00:39:03 I think, um, which is part of the equation.
730. 00:39:06 And any other part is the, the technical, the, the hard skills.
731. 00:39:10 And I think that's, you, you can even, um, take that too far.
732. 00:39:15 So in order to be an A player, you do need to have technical hard skills.
733. 00:39:19 You have to be able to do the work at an excellent level.
734. 00:39:21 But yeah, people are always the problem and people are always the solution, which
735. 00:39:26 is why you have to, uh, you have to fire fast, higher, slow.
736. 00:39:31 It sounds terrible.
737. 00:39:32 Don't you care about the people?
738. 00:39:33 Yes, you do.
739. 00:39:34 Kim Scott talks about this and radical candor the best way possible when you are
740. 00:39:37 letting somebody go because they're not a fit for your organization.
741. 00:39:40 You're actually doing them a favor.
742. 00:39:42 What they're losing their job.
743. 00:39:43 How can that be a favorite?
744. 00:39:44 They're not in the right position.
745. 00:39:46 Yeah.
746. 00:39:46 And get into the right position.
747. 00:39:48 It's not on you to fix everybody.
748. 00:39:50 And if you try to do that, you'll just burn yourself out.
749. 00:39:52 That's kind of the picture that I get as he's describing this.
750. 00:39:55 You know, if you've got eight players and they're not surrounded by eight players,
751. 00:39:58 eventually that will just erode the effectiveness of the entire organization.
752. 00:40:02 And it's not a little bit, it's not like you're going to be 10% less effective.
753. 00:40:05 It's going to be like your half as effective or one tenth as effective.
754. 00:40:09 There's a compound effect that kicks in here.
755. 00:40:12 You really have to nail this.
756. 00:40:15 Yeah.
757. 00:40:15 And if you recognize that someone is not a right fit, it's an anchor.
758. 00:40:22 It's drinking the whole ship down.
759. 00:40:25 You can't move with, uh, with that person on your team.
760. 00:40:29 So pay attention to the hiring process.
761. 00:40:31 Yeah.
762. 00:40:31 Make sure you get the right people are your best guess at the right person for
763. 00:40:34 the, the right role.
764. 00:40:36 But I feel like this, the big takeaway here is just prioritize that, that if you
765. 00:40:40 really want to build an excellent team, an excellent organization, prioritize that
766. 00:40:45 a player, uh, that a player personality above everything else.
767. 00:40:49 Yeah, I agree.
768. 00:40:50 I agree.
769. 00:40:51 All right.
770. 00:40:52 So we talk about working with purpose and on purpose.
771. 00:40:55 Yes, sir.
772. 00:40:56 Okay.
773. 00:40:56 So this is chapter nine.
774. 00:40:59 Yep.
775. 00:41:00 And, uh, this one talks about how you can't be all things to all people.
776. 00:41:06 Um, multiple conflicting goals can force you to innovate.
777. 00:41:09 That's an interesting idea.
778. 00:41:11 I'm not sure how I feel about that.
779. 00:41:13 Cause I definitely see how you can take that too far.
780. 00:41:16 And you're, Oh, we're just going to, we're going to achieve all these things.
781. 00:41:18 That's not really what it's saying.
782. 00:41:20 Uh, what it's really talking about is when you have, uh, multiple goals, you can
783. 00:41:25 find kind of the, the spot where they overlap.
784. 00:41:28 And that's where the innovation can come.
785. 00:41:30 It's not that you can do multiple things with excellence at the same time.
786. 00:41:36 Correct me if you think that's, that's wrong, but that, that's kind of how I view that.
787. 00:41:40 No, I agree.
788. 00:41:40 I agree with that.
789. 00:41:42 Uh, one of the things that stood out to me here and this one was, he's, he's
790. 00:41:45 talked about it a couple of different times about how like culture and developing
791. 00:41:49 culture and how, you know, the first part of the word culture is cult.
792. 00:41:53 And we have to think about that as bad, but really it's like, you know, getting
793. 00:41:58 almost like fanatic about something.
794. 00:42:00 Um, I'm trying to remember exactly how he worded it, but it's, you know, it's
795. 00:42:03 really pouring into something, uh, deeply, then he, uh, culture is caught, not taught here.
796. 00:42:07 He's talking about how the language is, uh, language is how you create culture, the
797. 00:42:11 way you talk about things and, and what you have on the walls.
798. 00:42:14 So he'll talk about the fact that he would put their taglines or the things
799. 00:42:18 they were focused on up near the clock, where everybody would look often.
800. 00:42:22 Like that was the, the place that people would look.
801. 00:42:24 And this is probably like, I know this is going to be a silly action item.
802. 00:42:28 And it's not going to happen between now and next episode.
803. 00:42:31 Uh, but I would like to think about what's the sign that I put in the engineering lab?
804. 00:42:38 What's the sign that I put in CCU's, you know, basement floor, where, where our
805. 00:42:43 programs are that it, that communicates the culture we want these students to have.
806. 00:42:49 Because we have the, a lot of these like big, long things that like don't fit
807. 00:42:54 neatly anywhere, but like can I shrink it down to like, what is the thing that I
808. 00:42:58 really want them to take away?
809. 00:43:00 Like, there's where the things they cared about, at least at this point in the,
810. 00:43:04 in the book where education, passion, excellence and hospitality, like those were
811. 00:43:08 the things he calls out, um, that, that they, they wanted to prioritize.
812. 00:43:12 And like I'm thinking about like, what are the things that I want to put up there?
813. 00:43:15 What are the values we have as a CCU engineering program or a CCU science
814. 00:43:19 and engineering program?
815. 00:43:20 And I think that would be a good exercise for me to do and it's something that
816. 00:43:24 would clearly communicate that to the students.
817. 00:43:26 So I think that's going to be my first official action item.
818. 00:43:29 But again, it's not going to happen by next episode.
819. 00:43:33 I like that one a lot because he talks about how you have to be able to name
820. 00:43:37 why your work matters.
821. 00:43:38 And that's really what that does.
822. 00:43:40 Uh, it also mentions that language is how you give intention to your intuition
823. 00:43:44 and share your vision with other people.
824. 00:43:45 Mm hmm.
825. 00:43:46 So yeah, that's, that's important.
826. 00:43:49 All right, chapter 10.
827. 00:43:51 Yep.
828. 00:43:52 Okay.
829. 00:43:52 So chapter 10 is creating a culture of collaboration.
830. 00:43:57 I think this is where he brought in the beer guy that you were talking about earlier.
831. 00:44:01 This is, because this is also is where you unpacked ownership a lot more.
832. 00:44:04 Yeah.
833. 00:44:05 Yeah.
834. 00:44:06 This is also where he talks about the coffee guy.
835. 00:44:08 So of course I wanted to talk about this.
836. 00:44:11 Um, I guess just a couple other things, uh, from this, this chapter that I jotted
837. 00:44:16 down that, uh, success comes in cans failures come in cants and often the perfect
838. 00:44:22 moment to give someone more responsibility is before they are ready.
839. 00:44:27 I actually mentioned that to my wife the other day.
840. 00:44:29 We were having a conversation.
841. 00:44:30 She's basically like, Oh, that's really good.
842. 00:44:32 Yeah.
843. 00:44:33 I can love it.
844. 00:44:33 It's from this book.
845. 00:44:35 But, uh, there was this, um, the story from this, at least the one that stood out
846. 00:44:41 to me was that they had this great dinner and then they were brought this coffee at
847. 00:44:45 the end of it and the coffee was met.
848. 00:44:48 So kind of disappointing after we had this great dinner.
849. 00:44:50 How could we not just have the best cup, cup of coffee in the world?
850. 00:44:54 And so they hired someone to fix the coffee thing.
851. 00:44:59 And, uh, what they ended up doing was the sky who's in charge of the coffee goes
852. 00:45:04 and he gets intelligentsia beans, which I love intelligentsia.
853. 00:45:08 Okay.
854. 00:45:08 Good choice.
855. 00:45:09 Okay.
856. 00:45:11 Um, there are other ones, but intelligentsia is solid.
857. 00:45:14 And then, uh, that's one of the companies that, that we'll use when we make our,
858. 00:45:20 our coffee in the morning, we got the coffee robot, which is essentially an
859. 00:45:23 automated chemex.
860. 00:45:25 Um, that is one of the methods that they started using to brew the coffee,
861. 00:45:28 but they didn't just brew it this way.
862. 00:45:30 That's the thing.
863. 00:45:32 Uh, when you make pour over a coffee, a lot of people will do it by hand,
864. 00:45:37 simply because they love the ritual, but it also is pretty impressive.
865. 00:45:41 If you're sitting there watching it.
866. 00:45:43 Yeah.
867. 00:45:44 So if you go to a place where they serve pour over coffee and they have a machine
868. 00:45:52 that does it, uh, I will walk in.
869. 00:45:54 I'll order the pour over and then be like, uh, that's kind of disappointing.
870. 00:45:58 They don't really care.
871. 00:46:00 So the whole pour over process, those, they heat the water to the exact temperature.
872. 00:46:04 You grind the beans a certain way.
873. 00:46:05 And then the chemex is like the hourglass style carafe.
874. 00:46:09 You put the filter in the top and then you pour the water over the grounds in a
875. 00:46:12 certain way. So to maximize the extraction of the coffee as it drips down.
876. 00:46:16 There's another version of brewing that they mentioned though, which is the siphon.
877. 00:46:21 What they would do is they would basically take a cart to the person's table and
878. 00:46:24 they would brew the coffee in front of them, which is really cool.
879. 00:46:28 But if you understand how a siphon works, this is that gives it so much more
880. 00:46:33 definition.
881. 00:46:33 Do you have any idea?
882. 00:46:34 No siphon coffee brewing method works.
883. 00:46:36 Okay.
884. 00:46:36 I know chemex.
885. 00:46:37 I know chemex stuff, but I don't know the siphon.
886. 00:46:40 So I was at a blue bottle coffee in San Francisco once and they had the ability
887. 00:46:46 to order a siphon coffee off the menu.
888. 00:46:48 So friend of mine was there.
889. 00:46:50 He's also a coffee coffee snob.
890. 00:46:52 We're like, we want a siphon.
891. 00:46:53 The guy who's taking our orders like, okay.
892. 00:46:59 What they do is they put a burner at the bottom and then the water like goes up a
893. 00:47:04 tube as it heats up and it goes up to the top where it percolates in the coffee.
894. 00:47:08 And then they turn the burner off and it comes back down.
895. 00:47:11 It's insane.
896. 00:47:12 And if you think about it, like the whole idea behind the pour over is to have the
897. 00:47:17 water in the coffee for the ideal amount of time.
898. 00:47:20 So it maximizes the extraction, right?
899. 00:47:22 If you, but you can't over extract or it gets bitter.
900. 00:47:26 So you have to, with a siphon, turn off the heat at the exact right moment, because
901. 00:47:32 it doesn't just all of a sudden start coming back down.
902. 00:47:35 It has to cool down.
903. 00:47:36 Yeah.
904. 00:47:37 So it's a really fiddly known in their right
905. 00:47:41 mind is ever going to make coffee this way process.
906. 00:47:44 Other than it's going to look really impressive.
907. 00:47:48 Yeah.
908. 00:47:49 I mean, it's just that kind of stuff.
909. 00:47:51 What's all through this book is where they, they take it to the 10th degree.
910. 00:47:56 Like they, they really do it.
911. 00:47:58 They really do it up.
912. 00:47:59 So, um, I mean, I like this principle here that they describe where it's the win,
913. 00:48:03 win, win, it's win for the company, win for the employee, win for the customer.
914. 00:48:07 Like how can you do that?
915. 00:48:08 And this is what I, I think is interesting about this book.
916. 00:48:12 Intermixed in these stories are these like really, I think, solid principles.
917. 00:48:19 Less about like business and management, but more, it's just about like, this is
918. 00:48:23 how you should live life, right?
919. 00:48:25 Like can we find the win, win, win?
920. 00:48:27 Can we, can we go try things?
921. 00:48:29 Can we like collaborate with people more?
922. 00:48:31 Can we give them more ownership?
923. 00:48:32 I just really like these principles.
924. 00:48:33 Like I think they're, they're really solid.
925. 00:48:36 And then what I think makes them even better is you, the reader,
926. 00:48:40 trying to figure out how do they apply to my world.
927. 00:48:43 Now, some people may not like that.
928. 00:48:45 They may be like, no, I wanted you to tell me how this could apply in
929. 00:48:48 worlds that aren't restaurants, but I actually liked the idea of having to go,
930. 00:48:53 I wonder what that looks like for me.
931. 00:48:54 I wonder what it looks like for me.
932. 00:48:55 So it was a, it was a fun thought experiment to take these principles and try to,
933. 00:49:00 try to put them into my world.
934. 00:49:03 I think it would be impossible to have them be applied in specific scenarios.
935. 00:49:09 All he can do is talk about the examples from his experience in the restaurant world.
936. 00:49:14 Then you have to figure out how to, how to do it.
937. 00:49:16 But there are some principles, I think, which we can use as a, like sign posts here.
938. 00:49:21 So actually, let's go to the next chapter.
939. 00:49:23 I think we'll, we'll see some of that.
940. 00:49:24 So the next chapter, chapter 11, pushing toward excellence, right?
941. 00:49:28 I didn't skip one.
942. 00:49:29 Okay.
943. 00:49:29 Yeah, push after 11.
944. 00:49:31 Okay, so a couple of things that I liked in this chapter were the phrase,
945. 00:49:38 you can't do everything perfectly, but you can do many things perfectly.
946. 00:49:42 I feel like that you can't do everything perfectly.
947. 00:49:44 It's sometimes thrown around as an excuse.
948. 00:49:47 Yeah.
949. 00:49:47 That should be what we're striving for at least.
950. 00:49:50 Um, the way you do anything is the way you do everything.
951. 00:49:53 I 100% get behind that as well.
952. 00:49:57 But then there's this story about Walt Disney in the Tiki room.
953. 00:50:00 Have you been to the Tiki room in Walt Disneyland?
954. 00:50:03 Or I think it's probably Disney World too, but if I have, it was when I was 10.
955. 00:50:08 And no, I don't remember any aspect of it.
956. 00:50:11 Okay.
957. 00:50:11 Apparently when I was there as a little kid, that was my favorite place.
958. 00:50:15 I just wanted to see the show in the Tiki room over and over and over again.
959. 00:50:19 Okay.
960. 00:50:20 Okay.
961. 00:50:21 Uh, it's this like African hut with all these colorful birds and animals.
962. 00:50:27 That's all like the, what do you call it?
963. 00:50:29 The, um, it's like the very, very primitive version of automation.
964. 00:50:35 Okay.
965. 00:50:35 But they're all moving.
966. 00:50:36 They're all singing.
967. 00:50:37 And it's kind of just a little bit overwhelming if you're not ready for it.
968. 00:50:43 But, uh, they're, they're all, you're in this, this hut and like all of these
969. 00:50:48 birds are around you singing.
970. 00:50:50 And it's been one of the, well, it's been around for a really, really long time.
971. 00:50:54 Like probably in the eighties is when they, they released it.
972. 00:50:58 Okay.
973. 00:50:59 And, uh, one of the, the details that calls out here is that Walt Disney,
974. 00:51:04 apparently when they were working on the, the Tiki room, what, there's so much
975. 00:51:09 going on here that no one is really looking at any of these individual birds.
976. 00:51:13 But he, he is.
977. 00:51:15 And he's pointing out that, no, it doesn't look like the birds are breathing.
978. 00:51:18 They look like robots and someone's like, well, they aren't breathing.
979. 00:51:23 And no one's going to met.
980. 00:51:24 That's not going to matter because there's literally thousands of these things
981. 00:51:27 popping off at the same time.
982. 00:51:30 And he says that people may not see it, but that people can feel perfection.
983. 00:51:35 I mean, that's Walt Disney in a nutshell right there.
984. 00:51:37 But I have a very vivid picture in my head of, of that.
985. 00:51:42 And I think that's why when I was a, when I was a little kid, I was blown away by it.
986. 00:51:47 I was actually there a couple of years ago with, uh, David Sparks and Chris Bailey,
987. 00:51:51 we, we went to the Tiki room and it was just as cool as I remember.
988. 00:51:55 Yeah, not just nostalgic, it's like when you recognize that this has been around
989. 00:51:59 for 40 years, pretty much it's, it's like, it's really impressive that they were
990. 00:52:03 able to, to pull this off.
991. 00:52:05 And the reason that everything in Walt Disney World fee or well, sorry,
992. 00:52:09 Disneyland, I know that that, uh, there's a two camps there.
993. 00:52:13 Disney World versus Disneyland stepped on a landmine there, buddy.
994. 00:52:16 Yeah, Disneyland in particular, that was Walt's, Walt's baby.
995. 00:52:19 So just so meticulous about everything that's, that's in there.
996. 00:52:24 And it all adds up to a very magical experience.
997. 00:52:28 Yep.
998. 00:52:29 Uh, Simon Wolf nailed it in the chat.
999. 00:52:31 He said, it's animatronics is the word you were looking at.
1000. 00:52:33 Animatronics.
1001. 00:52:33 That's it.
1002. 00:52:34 Yeah.
1003. 00:52:35 Uh, no, so I, I like this principle, you know, as, as you're getting at it, um,
1004. 00:52:39 the aggregation of like the marginal, the small things, and then when we build those
1005. 00:52:43 up and we are perfect in as many of those as we can, um, we just, you know,
1006. 00:52:48 you almost like, what would it be?
1007. 00:52:49 Like cross the threshold or cross the Rubicon where it's like, you just
1008. 00:52:53 lose track of, Oh, this isn't real.
1009. 00:52:57 Like I, I forgot this wasn't real.
1010. 00:52:59 And this is why I think, uh, VR and AR has such a possibility.
1011. 00:53:05 Because if we can get that good enough, we, we lose the idea of like, Oh shoot.
1012. 00:53:11 That I wasn't, that wasn't in a real world right there.
1013. 00:53:13 Like I was in a fake world.
1014. 00:53:14 I don't know if we can get there and we definitely haven't gotten there yet.
1015. 00:53:18 But I'm intrigued to see if it, if it happens, if they can make that
1016. 00:53:21 experience as this author would put it excellent enough to where we just
1017. 00:53:24 lose reality, like we lose track of reality.
1018. 00:53:27 Yeah.
1019. 00:53:29 All right.
1020. 00:53:30 Ready for chapter 12.
1021. 00:53:31 I am.
1022. 00:53:32 I am.
1023. 00:53:33 Okay.
1024. 00:53:33 So chapter 12 is relationships are simple, simple as hard.
1025. 00:53:39 Yep.
1026. 00:53:40 Uh, there's a couple of things in here, which we probably had pretty lengthy
1027. 00:53:45 discussions about, I'm trying to decide where I want to go.
1028. 00:53:48 Um, I guess I'll start with the easy one.
1029. 00:53:50 Sarcasm is always the wrong method for serious communication.
1030. 00:53:53 Yep.
1031. 00:53:55 Also says that praise is affirmation, but criticism is investment.
1032. 00:54:00 I thought that was great.
1033. 00:54:01 I mean, yeah.
1034. 00:54:02 Okay.
1035. 00:54:02 So let's unpack that a little bit.
1036. 00:54:04 What, what exactly does that mean?
1037. 00:54:06 Yeah.
1038. 00:54:06 So basically when you're praising somebody, your, it has the ability
1039. 00:54:13 to just be too ethereal, like, Oh, okay.
1040. 00:54:15 They said I did a good job.
1041. 00:54:17 That doesn't, anybody can say I could do a good job.
1042. 00:54:19 Or like I hear that all the time or whatever it is.
1043. 00:54:21 And they don't really like take it to heart, I think, if you will.
1044. 00:54:25 But if you like come in and you say, Hey, you did a really good job.
1045. 00:54:29 That's really good, but you could improve it here, here and here.
1046. 00:54:32 Like, and you, and you mean it in a way that's not like tearing them down.
1047. 00:54:36 You mean it in a way that's like, I want to make this better.
1048. 00:54:38 I want to help build you up.
1049. 00:54:40 You know, so Mike, I think about you and I, like we've, we've had
1050. 00:54:42 different things where, you know, you sent me something or I've, I've asked
1051. 00:54:46 you for feedback on something and instead of it just being like the hand
1052. 00:54:49 wavy, like this was amazing.
1053. 00:54:52 You know, like, like you don't ever like doing it.
1054. 00:54:54 It's like, Hey, this is really, really good.
1055. 00:54:55 I think you got something going here.
1056. 00:54:57 But did you think about this aspect of it?
1057. 00:54:59 Did you think about like what the, what the user is going to do here or what
1058. 00:55:02 the audience is going to think in this area?
1059. 00:55:05 I think it makes that connection so much stronger because it's like, Oh, you
1060. 00:55:09 actually care about me enough to say, did you think about or I think it
1061. 00:55:14 could be improved here?
1062. 00:55:16 And I think that's what he means by, by this.
1063. 00:55:17 And I think people want that, like whether they say they wanted or not.
1064. 00:55:21 Now, by no means do they want you to say like, everything you do is terrible.
1065. 00:55:24 And I think you should stop, stop doing this at all.
1066. 00:55:26 Like nobody wants to be criticized in that way where like you're just being put
1067. 00:55:30 down, but criticized with caring is another way I would say it.
1068. 00:55:34 I mean, you want to, you want to connect with people on a different level, like
1069. 00:55:38 criticize them while you care about them.
1070. 00:55:40 And I think they really do.
1071. 00:55:41 I think they, they jump on board and they really want to be part of that relationship.
1072. 00:55:45 So the thing that comes to mind with this for me is parenting.
1073. 00:55:51 And that maybe makes it sound not as applicable or generalizable.
1074. 00:55:58 But I think that's actually not true.
1075. 00:56:01 The point being with, with parenting, this relationship is not going to disappear.
1076. 00:56:08 This is a forever thing.
1077. 00:56:10 So it's worth investing the extra time to work through the hard thing so that we
1078. 00:56:18 can become better on the other side.
1079. 00:56:21 And that is the part that most companies and organizations will not bother to do.
1080. 00:56:29 The same companies and organizations that will throw around terms, like, we're
1081. 00:56:33 all a family here until you're not, you know, and then they decided that you, you
1082. 00:56:40 aren't, aren't a good fit, even though you've, you've gone above and beyond
1083. 00:56:45 everything that they've asked you to, to do.
1084. 00:56:49 And then they just were never, never clear about the expectations or whatever.
1085. 00:56:53 There's so many reasons why things might be misaligned.
1086. 00:56:57 And the most, the, the most thoughtful thing you can do, I think, is take the
1087. 00:57:04 extra time to make sure that everybody is clear.
1088. 00:57:07 For it, it's said that clear is, is kind, right?
1089. 00:57:12 If you're not clear than the people in the organization are putting forth their
1090. 00:57:17 best effort, they, they are trying to uphold their end of the, the bargain.
1091. 00:57:24 But they can't guess, like they, if they don't know that, that's, that's not cool.
1092. 00:57:31 They got to know what the expectations are.
1093. 00:57:34 I don't know, I get that really impacted me, but I don't even really know why.
1094. 00:57:38 I guess as I have to expand my team at some point, that's just something that I
1095. 00:57:43 want to, want to bring with me.
1096. 00:57:45 I liked their little phrase that he and his partner had where basically if they
1097. 00:57:49 said it's important to me.
1098. 00:57:51 Oh, yeah, that was great.
1099. 00:57:52 And they weren't allowed to throw it out, like Willie Nilly, like they, they had to
1100. 00:57:56 know that if I meet, if I say this, I need you to relent.
1101. 00:58:00 Like I need you to take this to heart because this is something that's really,
1102. 00:58:04 really important to me.
1103. 00:58:05 And like he describes it in different parts of the book where he was like, and
1104. 00:58:09 I, and so and so said to me, this was important to me.
1105. 00:58:12 So we did that thing, you know, and it was like, I, I really like that idea of
1106. 00:58:16 the relationship.
1107. 00:58:16 It's, it's like, Hey, we have this agreement that if I come to you and I say,
1108. 00:58:21 like this is important to me, I'm going to be really hurt if you, if you push
1109. 00:58:25 back too hard kind of on that, on that situation.
1110. 00:58:27 I thought that was a good, good aspect of this chapter.
1111. 00:58:30 Absolutely. All right, next chapter, chapter 13, leveraging affirmation.
1112. 00:58:39 Uh, I don't have much story stuff to interject at this point in the book.
1113. 00:58:45 I'm realizing it's all like the leadership principles.
1114. 00:58:48 Um, but if I had to guess leveraging affirmation, this is really probably
1115. 00:58:52 where the, the ratings started to come in and, you know, they got three stars
1116. 00:58:58 and four stars, whatever. And, uh, instead of just taking all the credit for the
1117. 00:59:03 success, recognizing other people who were involved in, in that, so don't take
1118. 00:59:08 credit for someone else's work as one of the things that mentions here.
1119. 00:59:12 Uh, but the big thing that messed me up from this chapter is, uh, make decisions
1120. 00:59:18 based on hope, not based on fear.
1121. 00:59:21 Okay.
1122. 00:59:22 I shared a line with you in the, the pro show, um, that kind of slapped me in the
1123. 00:59:27 face on Wednesday last week.
1124. 00:59:28 And I recognize that I, I've been doing this.
1125. 00:59:32 I'm trying to hedge my bets and instead of just like committing to the, the thing.
1126. 00:59:38 And, uh, what that basically guarantees is that everything's going to be mediocre.
1127. 00:59:44 I heard somebody at crafting commerce, uh, say something along the lines of, um,
1128. 00:59:52 expect every day to be the best day ever.
1129. 00:59:55 And that sounds like unbridled optimism and like kind of, kind of corny, who, who
1130. 01:00:03 really talks that way.
1131. 01:00:04 Yep.
1132. 01:00:05 But, uh, I've been thinking about that.
1133. 01:00:08 And I realized that I, I spend most of my days playing defense.
1134. 01:00:13 Yeah.
1135. 01:00:13 Instead of playing offense.
1136. 01:00:15 Yeah.
1137. 01:00:16 And I just like last night, I was thinking to myself, the land there in bed, what
1138. 01:00:22 if tomorrow I viewed like, whatever happens next is going to make this day the best
1139. 01:00:28 day ever.
1140. 01:00:28 Yeah.
1141. 01:00:29 It's so hard though.
1142. 01:00:30 Cause you're so ingrained in the way you've been doing things now.
1143. 01:00:34 Just be like, okay, I'm going to, I'm going to just flip the switch and every day,
1144. 01:00:38 like we're going to figure out how to make it better than the, in the last day.
1145. 01:00:41 And you know, like I just, I'm not being a pessimist here.
1146. 01:00:45 I'm just saying you got to give yourself a ramp to like figure this out.
1147. 01:00:50 Yeah, because it's not just a one day change.
1148. 01:00:53 It's not a one day change, but I, I do think that the net result is if I'm able
1149. 01:00:57 to do that more often than not, it does have a net positive effect on my life.
1150. 01:01:03 Yeah.
1151. 01:01:03 It does.
1152. 01:01:04 Yeah.
1153. 01:01:05 I, I kind of think there's an element of attraction there where, um, if I really
1154. 01:01:12 believe that I'm going to do things without being anchored in, in fear and what could
1155. 01:01:16 go wrong.
1156. 01:01:17 I'll, I'll probably try a few things that I wouldn't have tried previously.
1157. 01:01:20 I might put myself in positions.
1158. 01:01:22 I wouldn't have put myself in previously.
1159. 01:01:24 And that probably produces some new outcomes that weren't possible for me as
1160. 01:01:30 long as I was keeping my, my world small.
1161. 01:01:33 So I recognize that even if it doesn't have a completely, uh, transformational
1162. 01:01:38 effect on, on my life, it probably is more positive.
1163. 01:01:42 Just a perspective, like everything else could stay the same.
1164. 01:01:46 But yeah, I tend to be a bit of a, of a pessimist, to be honest.
1165. 01:01:51 And I'm always looking for reasons why things won't work as the most of why they might.
1166. 01:01:55 This is, this is smelling awfully similar to an action item, Mike.
1167. 01:01:58 I mean, I'm not going to, I'm not going to put one in your camp, but I'm getting
1168. 01:02:02 that with an action item.
1169. 01:02:03 So just think about it, think about it.
1170. 01:02:05 Well, I do, I do have an action item, but it's not not here yet.
1171. 01:02:08 Okay.
1172. 01:02:10 You're right.
1173. 01:02:10 I probably could fashion some sort of action item off of this.
1174. 01:02:14 I will share one other story that happened that I craft in commerce though.
1175. 01:02:17 Um, there's a guy named Doc Williams, who I connected with at sponsor games.
1176. 01:02:23 And we kind of saw each other a couple different times from across the room.
1177. 01:02:27 They're like, Hey, we got talk later, you know, and so eventually he shows up
1178. 01:02:30 at this YouTube meetup that I'm at.
1179. 01:02:33 And, um, we finally get a chance to connect.
1180. 01:02:35 And so he's asking me questions about how things have been going since sponsor
1181. 01:02:40 games, how's my business doing? What am I working on?
1182. 01:02:43 And so he kind of launches into this impromptu coaching session.
1183. 01:02:48 Is that all of what, what, what's your numbers for this, this, the other thing?
1184. 01:02:51 So he's writing stuff down and he's like, okay, okay.
1185. 01:02:54 So you probably, you should do this thing.
1186. 01:02:55 You should do this.
1187. 01:02:56 And you should just need it stops.
1188. 01:02:57 And he's like, do you have your laptop with you?
1189. 01:03:00 And I'm like, yes.
1190. 01:03:03 He's like, boy, get out that laptop.
1191. 01:03:04 We're doing this right now.
1192. 01:03:06 That's awesome.
1193. 01:03:07 Yeah.
1194. 01:03:08 So he, he basically, like, as I'm talking through stuff, he's, he made a comment,
1195. 01:03:12 like, you got green light after green light after green light.
1196. 01:03:14 He just got to go for it.
1197. 01:03:16 Yeah.
1198. 01:03:17 And so I recognize that I, I do tend to overthink things.
1199. 01:03:19 And why got to figure this out and figure this out?
1200. 01:03:21 Like, no, you don't just do stuff.
1201. 01:03:25 You need to hire not.
1202. 01:03:26 So, so in this book, they talk about the, the dream waiver.
1203. 01:03:29 You need to hire the cat.
1204. 01:03:30 Right.
1205. 01:03:31 Yeah.
1206. 01:03:31 The person, when you wake up in the morning, they just poke you and they say, do the thing.
1207. 01:03:35 Right.
1208. 01:03:35 And then like at 11 a.m, they're like, did you do the thing?
1209. 01:03:38 And if not, they poke you again, right?
1210. 01:03:39 Like they do the thing.
1211. 01:03:41 Dream weavers and cattle prods.
1212. 01:03:45 No.
1213. 01:03:46 OK, I don't have anything else from this chapter to you.
1214. 01:03:48 The only other thing I wrote down, and I didn't even write down the full quote
1215. 01:03:50 because it was long, but there's a, there's an interesting Calvin Coolidge
1216. 01:03:53 quote on persistence here that I really liked.
1217. 01:03:55 So I wrote it down here to look it back up, but that's all so.
1218. 01:04:00 OK.
1219. 01:04:00 Yeah.
1220. 01:04:01 All right.
1221. 01:04:02 So chapter 14 then is restoring bounce to the force.
1222. 01:04:07 Just kidding, yes.
1223. 01:04:09 This one, I didn't, I don't know.
1224. 01:04:12 I didn't have a whole lot here.
1225. 01:04:14 I guess I jot down a couple of things, do less and do it well, slow down to speed up.
1226. 01:04:19 I mean, these are concepts that I've I've heard before.
1227. 01:04:24 And so they didn't really land as powerfully when he's talking about them.
1228. 01:04:29 But whatever being able to ask for help is a display of strength and confidence.
1229. 01:04:34 But that's about it.
1230. 01:04:36 Yeah.
1231. 01:04:37 The biggest one I got out of this was what refills my tank.
1232. 01:04:40 You know, I thought critically about what refills my tank because I mean, you're
1233. 01:04:45 in a similar boat, like, you know, we're we're going, going, going between work
1234. 01:04:50 and family stuff and all these other things.
1235. 01:04:51 Do I take the time to refill my tank and how do I refill my tank?
1236. 01:04:56 And have I thought about that?
1237. 01:04:58 Because I know, or at least have an idea of what used to refill my tank.
1238. 01:05:03 Is that working right now?
1239. 01:05:04 Is it working in this season? And I think that was the powerful thing that I
1240. 01:05:08 got out of this was that might have changed.
1241. 01:05:11 You know, the thing that worked a year ago or two years ago or five years ago
1242. 01:05:14 may not be doing that same thing that it did then.
1243. 01:05:18 And that's why like I may be feeling a little bit overwhelmed or I'm feeling a
1244. 01:05:21 little bit stressed out or whatever it might be.
1245. 01:05:23 So that was the one that got me is what best refills my tank and have I thought
1246. 01:05:26 about that lately.
1247. 01:05:27 That's good.
1248. 01:05:30 All right.
1249. 01:05:30 Next chapter is the best offense is offense.
1250. 01:05:34 Yeah.
1251. 01:05:36 I guess this is a play on words from like the best defense.
1252. 01:05:40 The best offense is a good defense.
1253. 01:05:42 That's what they would say is the best offense is a good defense.
1254. 01:05:44 Yeah.
1255. 01:05:44 I always get that mixed up.
1256. 01:05:45 Yeah.
1257. 01:05:47 So yeah, I kind of alluded to this a little bit earlier.
1258. 01:05:49 I tend to recognize I tend to play a lot of a lot of defense.
1259. 01:05:53 And so this chapter, the thing that really stood out to me was
1260. 01:05:58 that adversity is a terrible thing to waste.
1261. 01:06:01 That's how how he put it.
1262. 01:06:03 I think that was again attributed to his dad.
1263. 01:06:05 His dad sounds like a pretty, pretty brilliant guy.
1264. 01:06:08 I thought the same thing.
1265. 01:06:09 I was like, man, this dad had some wise, some wise sayings here.
1266. 01:06:12 Yep.
1267. 01:06:13 And play offense even when you're down.
1268. 01:06:14 So even if, um, even if things aren't looking great, you know, that the
1269. 01:06:20 tendency is batten down the hatches and just try to, you know, endure the thing.
1270. 01:06:27 But I actually think this is great advice for me for where I'm at is, uh, when
1271. 01:06:32 you're in the moment of adversity, that's typically when you are most willing
1272. 01:06:38 to change things up.
1273. 01:06:40 So adversity forces you to look at things differently, probably incentivizes
1274. 01:06:46 you, creates more motivation than you might have otherwise.
1275. 01:06:49 And so that's what he means by it's a terrible thing to waste.
1276. 01:06:51 Take advantage of the fact that you find yourself in that, that state, but
1277. 01:06:57 also you need to have the long view, you know, recognize that you're playing
1278. 01:07:00 the long game in order for that, not to completely destroy you.
1279. 01:07:03 Cause that's a pretty stressful place to live if you're doing it constantly.
1280. 01:07:06 Yeah.
1281. 01:07:07 The, the main one I got out of here was a perspective has an expiration date.
1282. 01:07:11 And that's the importance of journaling.
1283. 01:07:12 And I was like, Oh, okay.
1284. 01:07:13 You know, this journaling thing keeps popping back up, keeps popping back up.
1285. 01:07:17 Um, and, and I agree with that.
1286. 01:07:19 Like my perspective yesterday is not my perspective today.
1287. 01:07:22 It's going to change.
1288. 01:07:23 It's going to change.
1289. 01:07:24 So, you know, I'm not going to go as far as to say I'm going to make it an action
1290. 01:07:27 item, like, but I do think I should be journaling more and more consistently.
1291. 01:07:33 And I'm not.
1292. 01:07:34 So I got a, I'm going to think about that.
1293. 01:07:36 I just don't know what it's, what it's going to manifest into journaling for the
1294. 01:07:40 win.
1295. 01:07:42 All right.
1296. 01:07:43 Chapter 16, earning informality, I don't know that I have much here.
1297. 01:07:50 I don't, I don't either.
1298. 01:07:51 Um, informality is something you earn and don't just be attentive, but pay attention.
1299. 01:07:58 Those are the two things that I jotted down of those.
1300. 01:08:00 I think that don't just be attentive, pay attention.
1301. 01:08:03 That's the important one because that sort of ties into the idea of the dream
1302. 01:08:07 we were, so you mentioned the story of the New York City hot dog.
1303. 01:08:10 I think that that probably comes from somewhere around this chapter because, uh,
1304. 01:08:18 what the Dreamweaver title is, is, is basically you're paying attention to
1305. 01:08:22 everything that the guest is doing.
1306. 01:08:24 You're doing research on the guests before they get there and you're trying to find
1307. 01:08:28 all the little ways that you can blow their minds while they are there at the,
1308. 01:08:33 the restaurant, which I think is a pretty cool job title.
1309. 01:08:37 And, um, but don't just be attentive means don't just like be right there when they
1310. 01:08:43 have a question or are able to offer some sort of service, but look for the,
1311. 01:08:49 the little places where you can inject some surprise and delight.
1312. 01:08:54 Uh, those aren't going to be the things that the customer tells you about.
1313. 01:08:57 Those are going to be the things that you have to notice on your own.
1314. 01:09:01 Yeah.
1315. 01:09:02 My, I liked that they, they talk about a strategy is figure out who the highest
1316. 01:09:06 performers are, study them and then emulate that.
1317. 01:09:09 And I was like, that's a, that's a good strategy for, you know, approaching,
1318. 01:09:13 getting better at something, like improving at something is who are the
1319. 01:09:16 people that are doing the thing I want to do and doing it well.
1320. 01:09:20 And then how do I essentially copy what they're, copy what they're doing.
1321. 01:09:24 So other than that, I didn't have very much from chapter, uh, 16.
1322. 01:09:28 All right.
1323. 01:09:28 Chapter 17, getting down there.
1324. 01:09:31 This one is learning to be unreasonable.
1325. 01:09:35 Uh, there's a question that is posed at the top of the, well, at the beginning of
1326. 01:09:39 this, this chapter, which has a mess in me up.
1327. 01:09:43 What would you attempt if you knew you could not fail?
1328. 01:09:46 I wrote it down to it's messing me up.
1329. 01:09:51 Yeah.
1330. 01:09:51 Um, I mean, especially in the, the situation that he describes, you know,
1331. 01:09:56 when you're surrounded with yourself with talented people, there's nothing more
1332. 01:09:58 powerful in a collective decision.
1333. 01:10:00 Uh, I don't have a, a huge team of people that I'm rallying around, uh, a cause.
1334. 01:10:08 But still I think that, uh, my own limiting beliefs hold me back quite a bit.
1335. 01:10:15 One other thing from this chapter is he asked the question, what's the hospitality
1336. 01:10:18 solution to this problem?
1337. 01:10:20 That is contributing to my action item, which we will get to in the next chapter.
1338. 01:10:25 Okay.
1339. 01:10:26 I have one.
1340. 01:10:27 Okay.
1341. 01:10:28 Um, but I, I like that framing, you know, if I were to put it a different way,
1342. 01:10:35 what's the most generous way to solve this problem?
1343. 01:10:40 Because I do want to be a generous person.
1344. 01:10:43 I do want to treat everyone like a VIP.
1345. 01:10:48 And there are little ways that you can do that.
1346. 01:10:50 So this is actually the place in the book where he talks about that ticket.
1347. 01:10:53 Let's go check, which is really just, you paid super close attention to everything
1348. 01:10:59 that the, the guest is doing the entire time that they're, they're with you.
1349. 01:11:03 And this is also to your point earlier about, uh, hiring good people and then
1350. 01:11:08 just letting them take ownership of it.
1351. 01:11:09 That's what they did with this ticketless code check.
1352. 01:11:12 It's like, I want to do this thing.
1353. 01:11:13 You figure out how to do it.
1354. 01:11:16 Yeah.
1355. 01:11:16 I, I, that first question is, is my driver out of this one is what, what would you
1356. 01:11:20 attempt to do if you could, if you knew you could have fail?
1357. 01:11:23 And I think the biggest problem I have with it is like I defeat the question
1358. 01:11:27 mentally before I finish the question, right?
1359. 01:11:30 Like, well, if I knew I couldn't fail, that's not even realistic.
1360. 01:11:33 So, I mean, get out of here with your, with your silly question.
1361. 01:11:37 But I think that's just like a protective mechanism because I don't want to think
1362. 01:11:42 about like what I would actually attempt to do if I, if I really thought I couldn't
1363. 01:11:47 fail.
1364. 01:11:47 Like, I think I'm just trying to not address the, the full question.
1365. 01:11:51 I mean, this, this kind of gets to one of my struggles with the book, which I'll
1366. 01:11:57 unpack more when we get to style and rating, but like unreasonable seems so much
1367. 01:12:04 more tangible in a fine dining situation where people are spending like thousands
1368. 01:12:11 and thousands of dollars on, on the meal that you're, you're giving them.
1369. 01:12:15 And it's like in the normie world where we're not doing that, what is the
1370. 01:12:21 version of unreasonable that makes sense and is accessible to all these people?
1371. 01:12:25 And I just don't know, like, I don't know how to cross that divide.
1372. 01:12:29 And I'm, and I'm having trouble with that with like bringing it down to the
1373. 01:12:33 everyday person level, not the fine dining experience level.
1374. 01:12:37 So I'm really don't know what to do with that.
1375. 01:12:39 So I'm getting like conflicted here as a, as I'm reading the book, I'm getting
1376. 01:12:43 conflicted here about how much does this actually relate?
1377. 01:12:47 And I want it to relate a lot.
1378. 01:12:49 Like I really want it to, to come into the modern everyday world.
1379. 01:12:54 And I just don't know, I don't know how much it does.
1380. 01:12:56 So that's kind of where I'm at in chapter 17.
1381. 01:13:00 All right.
1382. 01:13:00 Well, let's continue that, but move to this next chapter.
1383. 01:13:04 So chapter 18 is improvisational hospitality because this is where my action
1384. 01:13:10 item comes from, I've been teasing this for far too long.
1385. 01:13:14 Okay.
1386. 01:13:15 And it's directly relevant to what you just described, which is really find
1387. 01:13:19 the opportunities for unreasonable hospitality in my business.
1388. 01:13:23 How do I do that?
1389. 01:13:24 If I'm not in the restaurant business and I'm not able to go out on the street
1390. 01:13:28 corner and buy a New York City hot dog and played it in a four star restaurant
1391. 01:13:31 because I've heard somebody mention it.
1392. 01:13:33 I don't know exactly, but I think the principal here.
1393. 01:13:37 So in this chapter, they talk about legend, right?
1394. 01:13:39 So legend is a story made possible by the restaurant.
1395. 01:13:43 You know, there was a, there was a story about someone saying, uh, what
1396. 01:13:47 they really needed was a million dollar investment for their business, right?
1397. 01:13:50 So they went and they got 10, 100 grand bars, put them in a sack and put
1398. 01:13:55 on the guy's plate when he went to the restroom or something.
1399. 01:13:58 Yep.
1400. 01:13:58 That's, I mean, funny, but also like, that's a story.
1401. 01:14:02 That's, that's, uh, that's pretty cool.
1402. 01:14:05 And the point here that, that they make is that the value of a gift isn't
1403. 01:14:08 about what went into giving it, but how the person receiving it feels.
1404. 01:14:11 That's the thought that counts essentially.
1405. 01:14:14 Uh, it's not the lavishness of the gift.
1406. 01:14:16 It's the pricelessness.
1407. 01:14:19 Okay.
1408. 01:14:19 So how can I do this in my business?
1409. 01:14:22 I have no idea, but I am determined to figure it out.
1410. 01:14:27 Yeah.
1411. 01:14:28 So I just, I know that there are all these technological tools that people
1412. 01:14:34 use in traditional marketing, uh, methods that kind of drive me crazy.
1413. 01:14:40 If you sign up for a webinar, they'll ask for your phone number and they'll
1414. 01:14:44 text you a couple of times just to make sure that you aren't late to the webinar.
1415. 01:14:50 I hate getting those text messages, but what if, you know, someone joins
1416. 01:14:57 my community and they go through, uh, they take a, you know, an onboarding survey
1417. 01:15:02 and they answer all these questions and I'm able to take those responses and find
1418. 01:15:09 some way to just blow their minds with something that they said there.
1419. 01:15:12 So I just as an example off the top of my head, literally right now, what if, uh,
1420. 01:15:18 someone who comes into the library gets a personalized book recommendation and
1421. 01:15:25 instead of just being, Hey, you should read this book.
1422. 01:15:28 It's like a, a video that I've recorded that gets sent to them, those little things.
1423. 01:15:34 So, uh, one of the ways I think I probably do this a little bit already is like,
1424. 01:15:38 with the creator business accelerator stuff, people will post, you know, this
1425. 01:15:41 is my, my sales page or this is my thing that I'm working on.
1426. 01:15:46 And I will actually record a feedback video.
1427. 01:15:48 I mean, I just type out, you know, this is what I would change.
1428. 01:15:51 I do like a, a tear down sort of a thing for them and people love that, that sort of
1429. 01:15:57 stuff. I do it because it's actually faster for me to do it that way.
1430. 01:16:02 That's how I stumbled into it.
1431. 01:16:03 But once I realized that people really like that, it's like, well, obviously I should,
1432. 01:16:07 I should do more of that.
1433. 01:16:09 So I know that there are places that I just haven't explored where I can do that
1434. 01:16:15 sort of stuff with the online community that I, I run, but I want to, uh, I want
1435. 01:16:21 to find some more before we record next.
1436. 01:16:25 Well, and one of the things I wrote down as I'm reading this is I said, they turned,
1437. 01:16:29 they've turned fine dining into custom experience dining.
1438. 01:16:34 And like I think about like, how could you take most of the interactions you have
1439. 01:16:39 with people, not you, but like the collective view?
1440. 01:16:43 And how could you turn that into custom experiences with others?
1441. 01:16:46 So like I think about it with my students, how could I make sure that, you know,
1442. 01:16:51 before their, the end of their first year, they have a story that says, I remember
1443. 01:16:56 this about interacting with, you know, Cory Hicks and kind of a thing.
1444. 01:17:00 It's like, what would that look like?
1445. 01:17:02 How could I do that?
1446. 01:17:03 And I don't think it's a one size fits all thing.
1447. 01:17:05 It's like a, I've got to be intentional about every student and how I'm
1448. 01:17:09 interacting with every student and how I'm making that experience.
1449. 01:17:12 And then it's like, well, do I do that for the sophomore year as well?
1450. 01:17:15 And the junior year as well and the senior year as well.
1451. 01:17:17 And then I immediately start to get overwhelmed and go, uh, like,
1452. 01:17:21 this is a lot, like, I don't know, I don't know how to, how to do all this.
1453. 01:17:24 But I really think there is something to those, those legend ideas, you know,
1454. 01:17:29 these improvisational experiences that really resonate with people and they,
1455. 01:17:33 and they stick with people.
1456. 01:17:35 How can I do more of those?
1457. 01:17:36 What would those look like?
1458. 01:17:39 I don't know.
1459. 01:17:39 Like it just, it's something I want to do.
1460. 01:17:42 And I, I don't know how to do it.
1461. 01:17:44 And I think we're going to have to work hard to figure out how to do it.
1462. 01:17:47 Mike important work, though, it is, it is.
1463. 01:17:53 All right.
1464. 01:17:53 Almost there.
1465. 01:17:54 Uh, chapter 19 is scaling a culture.
1466. 01:18:00 And my notes here have nothing to do with scaling a culture.
1467. 01:18:03 My duty, the creativity stuff is the stuff that's set out to me here.
1468. 01:18:08 So no one knows what they're doing before they do it.
1469. 01:18:11 Creativity is a practice.
1470. 01:18:12 I mean, that's not an original idea.
1471. 01:18:14 I think it actually came from Seth Godin.
1472. 01:18:17 Seth Godin, yep, Seth Godin.
1473. 01:18:19 Yeah, but the, the one thing that, again, not new, but like the way that that he
1474. 01:18:24 phrased it is you can't use up creativity.
1475. 01:18:28 The more you use, the more you have.
1476. 01:18:30 And that is something that's been top of mind for me because I don't think I've
1477. 01:18:36 mentioned this anywhere, Corey.
1478. 01:18:37 So breaking news, I am building a creativity flywheel app.
1479. 01:18:44 Oh, very nice.
1480. 01:18:45 Yeah, we talked a little bit, I think maybe in the last pro show about, I want
1481. 01:18:50 to help people be more creative.
1482. 01:18:51 I don't just want them to understand the technical features of obsidian, but
1483. 01:18:56 actually use it to write more or more.
1484. 01:18:58 Really writing is the thing, whether you have a YouTube channel podcast, like
1485. 01:19:01 the basis of all of it is writing.
1486. 01:19:03 That's how you develop your ideas, I think.
1487. 01:19:06 Um, so studio.com is sort of, they were sort of like a master class alternative.
1488. 01:19:13 Okay. And they've got a group going through this cohort.
1489. 01:19:17 I'm in Jay Klaus's community and we're, we're working on building this stuff.
1490. 01:19:21 I think that's all I can really say about it right now, but it should be
1491. 01:19:25 available at some point in the near future.
1492. 01:19:27 So looking forward to sharing more details about it.
1493. 01:19:30 But the whole idea is that with traditional courses, you have people
1494. 01:19:36 watch a video, they go to the next video, eventually they stop watching videos.
1495. 01:19:41 They haven't done any of the stuff, no transformation.
1496. 01:19:44 So the idea is how can you get them to consistently take action and build
1497. 01:19:49 momentum, which fits perfectly with this creativity flywheel idea that I've
1498. 01:19:53 been, uh, been, uh, noodling on for, for quite a while and some intellectual
1499. 01:19:57 property that I happen to have on this already.
1500. 01:19:59 So yeah, I'm building this out and I think it's going to be, be pretty cool.
1501. 01:20:03 Yeah, that's great.
1502. 01:20:04 Keep us, keep us updated on the status of that and how it progresses.
1503. 01:20:08 We'll do anything else from chapter 19 for you.
1504. 01:20:10 No, I mean, like just little, little things, but creativity was the one
1505. 01:20:15 that, that stood out to, to me here.
1506. 01:20:17 Um, you know, I mean, nothing major, nothing to, nothing to write home about.
1507. 01:20:21 Like I have a, I have a note here with enough drops, even the strongest rock will
1508. 01:20:25 erode that's basically like, okay, yeah, if you, if you beat people up long enough,
1509. 01:20:30 you know, they're going to, they're going to break down or the best idea.
1510. 01:20:33 Yeah, true.
1511. 01:20:33 If you pick at it, it's going to break away.
1512. 01:20:35 But other than that, it's just really a thing here, a thing there.
1513. 01:20:38 Nothing really worth talking about.
1514. 01:20:39 So I'm ready to go to 20.
1515. 01:20:41 All right, chapter 20, the last official chapter in the book is back to basics.
1516. 01:20:48 And this is the culmination of the story where they finally get the number one
1517. 01:20:53 rated restaurant in the world.
1518. 01:20:55 And, um, none of my notes really pertain to that.
1519. 01:21:01 Yeah.
1520. 01:21:01 Uh, so things are jotted down.
1521. 01:21:04 Start with what you want to achieve instead of limiting yourself by what's
1522. 01:21:08 realistic or sustainable kind of ties to my idea of how do I interject
1523. 01:21:14 unreasonable hospitality into my business.
1524. 01:21:18 Um, sometimes magic is just someone spending more time on something than anyone
1525. 01:21:22 might reasonably expect.
1526. 01:21:25 That I think is the profound one.
1527. 01:21:28 Um, it wasn't this chapter.
1528. 01:21:31 I don't think, but there was a point near the end of the book where they're
1529. 01:21:35 talking about this magic trick that they're going to do at the, the table for
1530. 01:21:40 people and they've started by contacting theory 11, which makes these really
1531. 01:21:45 nice playing cards and they're just going to have a custom deck of cards.
1532. 01:21:48 But then, uh, they actually designed like a whole custom magic trick supposedly
1533. 01:21:52 for this, this thing.
1534. 01:21:53 And they started with, well, this is the, what the end result is going to be.
1535. 01:21:57 And then Will's like, okay, that's great.
1536. 01:21:58 How is that going to happen?
1537. 01:21:59 They're like, I don't know, but we'll figure it out.
1538. 01:22:01 Yeah.
1539. 01:22:01 Yeah.
1540. 01:22:02 That's, that's the perspective, uh, that ultimately, I think, uh, is, is
1541. 01:22:07 worth stealing here.
1542. 01:22:08 Yeah.
1543. 01:22:09 Uh, he, he doubles down on, uh, run toward what you want and not away from
1544. 01:22:14 what you don't.
1545. 01:22:15 And I think that's a guiding principle for, for me right now at the stage in
1546. 01:22:20 my life is like, what do I want to be the case?
1547. 01:22:23 What do I want to exist?
1548. 01:22:25 What are the things that aren't out there that I want to create as opposed to
1549. 01:22:29 like, how do I get out of the things that I'm not a big fan of right now?
1550. 01:22:33 Or how do I like, you know, move and avoid these other things?
1551. 01:22:37 I think that's a huge principle for me right now that I, I want to, I want to
1552. 01:22:40 reflect on more.
1553. 01:22:41 This gets to the journaling idea.
1554. 01:22:42 Like I need a journal more about the stuff I need to think in writing more
1555. 01:22:46 about this stuff, um, to, to break away from it.
1556. 01:22:49 So I think that's, that's where I'm at on, on chapter 20, but I agree with you.
1557. 01:22:53 It's kind of, kind of pieces of the, of the story, or sorry, not even the story,
1558. 01:22:57 pieces of things as you go.
1559. 01:22:59 Is this where he talks about the fact, um, Oh, no, no, it's the next one.
1560. 01:23:04 So I'll wait for the next one.
1561. 01:23:05 Let's go to the epilogue.
1562. 01:23:07 All right.
1563. 01:23:08 So yeah, two other parts of the book I want to touch on real briefly.
1564. 01:23:12 So the epilogue is basically how they got to the number one restaurant in the
1565. 01:23:17 world in the previous chapter.
1566. 01:23:18 And now they're talking about how their partnership fell apart.
1567. 01:23:22 So they describe the, you know, we decided we're going to part ways.
1568. 01:23:28 We don't want to blow everything up.
1569. 01:23:29 So we're trying to figure out who's going to get what in this messy divorce.
1570. 01:23:35 And, uh, it sounds like Will basically.
1571. 01:23:39 Author walked away from the whole thing because he mentions that instead of
1572. 01:23:44 dividing it up, he wanted it all to stay intact.
1573. 01:23:48 They recognize it.
1574. 01:23:48 If they broke it apart, it would lose the, the magic.
1575. 01:23:52 So that's, that's pretty cool, uh, if you're willing to have that perspective
1576. 01:24:01 where it's not about what I can get, but it's really about what's best for all
1577. 01:24:04 the people who are part of this thing that, that we built.
1578. 01:24:07 And I don't know that I would be able to make the same decision, but I hope that I
1579. 01:24:11 would, well, and I, I would, I want to know, I left that story going.
1580. 01:24:15 I want to know if there are more details to this because it's, it's, it's
1581. 01:24:19 said as, and correct me if I'm wrong, Mike, as, as we recap this, it's said as
1582. 01:24:24 basically like he decided to walk away, but like, did he walk away with like a
1583. 01:24:29 gigantic check?
1584. 01:24:30 Did he walk away with, you know, like, like, I don't know.
1585. 01:24:32 Was there a, was there a parachute here as he walked away?
1586. 01:24:35 Like it wasn't like as quite a bad of a walk.
1587. 01:24:38 But like, I also think that is a form of unreasonable hospitality.
1588. 01:24:43 And I don't know if he made that connection there explicitly or if I made
1589. 01:24:47 it in the background, but not many people would be willing to walk away from that.
1590. 01:24:51 And they would fight tooth and nail and like they would probably sacrifice all
1591. 01:24:54 the, all that you've built in that walking away process.
1592. 01:24:58 And if he didn't, and if he really took one for the team on that, man,
1593. 01:25:03 what a form of unreasonable hospitality that is.
1594. 01:25:05 So yeah, I want to know more details.
1595. 01:25:08 That's my, that's my walk away from that.
1596. 01:25:10 That was what I wanted to talk about.
1597. 01:25:11 It's like, did we talk about the fact that he left the company yet?
1598. 01:25:13 But it was in the epilogue.
1599. 01:25:14 So yeah, it's an epilogue. And then the last part is the, I appreciate you chapter.
1600. 01:25:21 And this is really just him thanking a bunch of people.
1601. 01:25:23 Yeah.
1602. 01:25:23 There were a couple of things that stood out to me from this.
1603. 01:25:25 Okay.
1604. 01:25:26 One is that he was coached by Simon Sinek.
1605. 01:25:28 I, that's cool.
1606. 01:25:29 Yeah, I agree.
1607. 01:25:30 I agree.
1608. 01:25:31 I, I love Simon Sinek.
1609. 01:25:32 And, and it's kind of interesting because I know him from the books that he's
1610. 01:25:36 written in particular, uh, leaders eat last.
1611. 01:25:39 That one was really impactful for me.
1612. 01:25:42 But I would argue that lately, like the last couple of years, it seems like his
1613. 01:25:49 whole persona is sort of like the optimist.
1614. 01:25:53 Uh, I think he's even got a, a brand called the optimist.
1615. 01:25:58 Okay.
1616. 01:25:58 Okay.
1617. 01:25:58 Bags and things that he's, he's designed.
1618. 01:26:01 I see the Instagram ads that, that show up.
1619. 01:26:03 Okay.
1620. 01:26:04 And then the last line of the book here also, I really liked, which is he's
1621. 01:26:07 thinking is his wife and his, his, uh, daughter.
1622. 01:26:10 I love you blindly, unreasonably and without end.
1623. 01:26:13 Yeah.
1624. 01:26:13 That's beautiful way to, to finish it.
1625. 01:26:16 Yeah.
1626. 01:26:17 I, uh, I didn't have anything from, from the appreciate you section.
1627. 01:26:22 One of the things that I, I thought about as I'm reading this, man, the
1628. 01:26:28 restaurant world is hard, like that is a hard life.
1629. 01:26:31 Like I think about like the sacrifices this guy made to become the number one
1630. 01:26:36 restaurant or just to get, you know, the different ratings from the New York
1631. 01:26:40 Times or the ratings from, you know, whatever.
1632. 01:26:44 Raider was coming, the, the Michelin star person or whatever it was.
1633. 01:26:48 I was like, man, this is a terribly hard and stressful life.
1634. 01:26:52 Like I, I probably would not be able to cut it in that environment.
1635. 01:26:56 No.
1636. 01:26:56 I, I don't think I'd be able to hang me either.
1637. 01:26:59 Yeah.
1638. 01:27:00 100%.
1639. 01:27:02 All right.
1640. 01:27:03 Uh, action items.
1641. 01:27:05 Well, I've just got the, the one that I mentioned earlier, where I want to
1642. 01:27:10 think about how I can interject unreasonable hospitality into my creator
1643. 01:27:17 business.
1644. 01:27:19 Um, you had one, what's the sign I put in the engineering lab that
1645. 01:27:22 communicates the culture, anything else?
1646. 01:27:25 No, I think, I think that's good for now.
1647. 01:27:27 I don't, I don't think I'm going to be able to actually accomplish anything
1648. 01:27:31 between now and next episode and nothing's a high enough priority.
1649. 01:27:34 I don't think either.
1650. 01:27:35 Okay.
1651. 01:27:37 Then let's go to style and rating.
1652. 01:27:40 So I really like this book.
1653. 01:27:43 And I think that even if you have zero interest in the restaurant world,
1654. 01:27:51 this is one that you absolutely should read.
1655. 01:27:56 I, there are a few books that in the history of bookworm where the core
1656. 01:28:03 idea is so powerful and so generalizable that you're like, yes, blanket
1657. 01:28:09 recommendation, um, in the pro show I talked about how I got to actually ask
1658. 01:28:15 James Clear, author of atomic habits, a question, that would be another one.
1659. 01:28:18 I think that is like blanket recommendation.
1660. 01:28:21 Everyone should read this as I'm thinking about writing my own book.
1661. 01:28:26 I have all sorts of questions about how you land on something that is so, uh,
1662. 01:28:32 so important and powerful like that.
1663. 01:28:35 Cause it's not just, you know, well habits is important or hospitality is important,
1664. 01:28:39 but it's the whole spin that you put on it that amplifies it in a specific way.
1665. 01:28:44 That part is, is fascinating to me.
1666. 01:28:45 Unreasonable hospitality is one of those books that I've had so many people
1667. 01:28:49 as they see me reading this.
1668. 01:28:51 Oh, I read that.
1669. 01:28:51 Or even before I picked it up, they're like, Oh yeah, I read that people I just
1670. 01:28:55 would not expect to have read a bookworm book.
1671. 01:28:59 Like, Oh yeah, I read unreasonable hospitality.
1672. 01:29:02 So the stories in here are amazing.
1673. 01:29:06 Will is a really good writer.
1674. 01:29:09 There's a lot of just general wisdom.
1675. 01:29:12 And what I really appreciate about this one is sort of the humility with which he
1676. 01:29:16 presents this stuff.
1677. 01:29:18 It would have been very easy to just like not give credit to his dad for all of
1678. 01:29:23 these sayings that were imparted.
1679. 01:29:26 I mean, at some point you can toot your own horn.
1680. 01:29:29 You got the restaurant to be named the best restaurant in the world.
1681. 01:29:34 So you can internalize this, this stuff.
1682. 01:29:36 But again, like it shouldn't be a surprise.
1683. 01:29:39 He talked about you don't want to take the credit for somebody else doing a,
1684. 01:29:43 doing a thing and just feels very authentic and he practices what he's,
1685. 01:29:48 he's preaching in, in this particular book.
1686. 01:29:52 Yeah, I think, I think everybody should, uh, should pick this one up.
1687. 01:29:55 Uh, I'm a little bit nervous.
1688. 01:29:56 I was really nervous to record the, the episode.
1689. 01:29:58 And I still am a little bit nervous that the magic of the book doesn't come
1690. 01:30:03 through in a conversation about it.
1691. 01:30:05 You have to go in a source.
1692. 01:30:06 Yeah.
1693. 01:30:07 So don't do a Blinkist.
1694. 01:30:10 Uh, I guess this probably would be a pretty good candidate for, uh, an audio book.
1695. 01:30:15 There's going to be a few nuggets that'll jump out to you.
1696. 01:30:17 I don't think you need to jot down all the details from all the stories,
1697. 01:30:21 but the stories are the important thing here.
1698. 01:30:25 They really do a great job of illustrating the point.
1699. 01:30:28 I was thinking about this.
1700. 01:30:29 If this book had been written on reasonable hospitality and all the stories
1701. 01:30:33 came from a different industry, do you think it's as effective?
1702. 01:30:38 All of the same principles, all of the same, like I got this from my dad,
1703. 01:30:42 but it doesn't come from the quote unquote hospitality industry.
1704. 01:30:48 Does it hit the same way?
1705. 01:30:50 I don't, I don't know if you really want me to answer that up.
1706. 01:30:52 I don't know.
1707. 01:30:53 I think it could, but I don't, I only think there's like two or
1708. 01:30:58 three different worlds where this book actually works.
1709. 01:31:02 You're like different examples or stories where this actually works.
1710. 01:31:05 I just, it was, it just fit so well.
1711. 01:31:07 I mean, it really did fit so well.
1712. 01:31:09 Yeah.
1713. 01:31:10 So here's my, here's my takeaway from that.
1714. 01:31:12 I don't think it does.
1715. 01:31:13 I think this is the perfect, uh, alignment here.
1716. 01:31:17 But I also think that it's very, I'm not going to say easy to translate.
1717. 01:31:23 Like you walk away.
1718. 01:31:25 Oh, yeah, there's a hundred different things I can do to add on reasonable
1719. 01:31:28 hospitality, but you at least are inspired to find the places where it's
1720. 01:31:32 possible.
1721. 01:31:33 It doesn't feel like an impossible task.
1722. 01:31:35 It feels like, yeah, let's go figure this out.
1723. 01:31:37 So it translates very well from the restaurant world to whatever industry
1724. 01:31:43 you happen to be in, whatever, however, uh, you can possibly think to apply this
1725. 01:31:49 principle.
1726. 01:31:50 He does a good enough job breaking it down that I think it's absolutely possible.
1727. 01:31:53 So I don't know how you rate this, not a five star book.
1728. 01:31:57 I have, I don't know how, I don't know what I can nitpick from this.
1729. 01:32:01 I guess the only other thing would be if you absolutely are not interested in
1730. 01:32:06 the restaurant world and the whole idea of unreasonable hospitality just isn't
1731. 01:32:10 your cup of tea, but it's exactly what it says on the tin.
1732. 01:32:14 Maybe that's why I was a little bit resistant to, to reading this one for a
1733. 01:32:17 while.
1734. 01:32:18 Like I actually have two copies of this book.
1735. 01:32:19 I bought it two separate times.
1736. 01:32:21 And I didn't even realize that I had it before it came on my radar again with
1737. 01:32:26 that Nathan Barry show episode.
1738. 01:32:27 And I was like, Oh, I really like these guys.
1739. 01:32:28 We should, we should look into this.
1740. 01:32:30 I think if you look at it, you're like unreasonable hospitality, hospitality.
1741. 01:32:32 Oh, that's just the restaurant stuff.
1742. 01:32:34 I don't know if there's anything in it, in it for me.
1743. 01:32:35 That's the only reason why someone I think would, would not benefit from, from
1744. 01:32:40 picking this up, but that was me.
1745. 01:32:42 So I would encourage you to push through that and read it.
1746. 01:32:44 Anyways, yeah, I'm going to rate this five stars.
1747. 01:32:47 So I mean, I told you earlier in the, in the recording that I mean, I, I wasn't like,
1748. 01:32:54 I don't relate to fine dining, right?
1749. 01:32:56 Like, you know, I, like, I look at a fine dining restaurant and think that
1750. 01:32:59 place is not for me.
1751. 01:33:01 This guy lives it.
1752. 01:33:02 Like he lived in it.
1753. 01:33:03 That's his world.
1754. 01:33:04 That's where he, you know, you know, what's, what's the phrase?
1755. 01:33:08 Cut his teeth.
1756. 01:33:09 Is that, is that the phrase?
1757. 01:33:10 Yeah, I think so.
1758. 01:33:12 You know, so it's like, I mean, he grew up in it and all that stuff.
1759. 01:33:15 That said, they're interesting stories, right?
1760. 01:33:19 That's really interesting stories.
1761. 01:33:20 Like, Oh, well, we had this reviewer come in and this happened or this thing
1762. 01:33:23 happened with the chef and, and we had to figure that out or they wanted to do
1763. 01:33:28 this other thing and we couldn't do it, you know, at the museum of modern art
1764. 01:33:31 or whatever it might be.
1765. 01:33:32 And, and I was like, they're all incredibly fascinating, like very just
1766. 01:33:36 interesting stories on their own.
1767. 01:33:39 Like, Oh, that's pretty cool.
1768. 01:33:41 Oh, that's pretty cool.
1769. 01:33:42 We traveled around the world and tasted all the fine foods and we tried to figure
1770. 01:33:45 out how do we bring those back in and what do we do with those?
1771. 01:33:47 So like, I don't relate to that at all.
1772. 01:33:50 I don't ever care or want to even really eat at one of those restaurants.
1773. 01:33:54 They're not that exciting to me.
1774. 01:33:55 Like, that's just not who I am, but the stories are really good.
1775. 01:33:58 And it was like a really best way to describe it is it was a fun read.
1776. 01:34:02 Like it was actually fun to hear him tell the stories of him going through
1777. 01:34:06 all of this stuff and, and all the processes you went through.
1778. 01:34:09 Then you add on to it the leadership lessons, the hospitality lessons, the
1779. 01:34:15 experience making and the dream weaver stuff and the way they enacted some
1780. 01:34:19 of these things to modify and change the restaurant or their, their workers
1781. 01:34:24 experiences or their coworkers experiences or whatever it might be.
1782. 01:34:28 And like, I hate to call it icing on the cake, but it was like it was 100%.
1783. 01:34:32 Like these are really good too.
1784. 01:34:34 You know, his dad's, you know, his dad taught me, my dad taught me this or this
1785. 01:34:38 person taught me this or I learned this thing from somebody else.
1786. 01:34:41 And those were really good too.
1787. 01:34:42 So I mean, you can hear it as I'm describing it.
1788. 01:34:45 This book was just really good.
1789. 01:34:47 Like that's all there is to it.
1790. 01:34:49 If I'm going to nitpick anything, the titles of the chapters don't make much
1791. 01:34:54 sense to me, right?
1792. 01:34:54 Like, but I am 100% nitpicking.
1793. 01:34:57 It just doesn't make sense to me.
1794. 01:34:59 You got to title some chapters, then you got to fill it out with stuff.
1795. 01:35:02 But like you could have just said chapter one, chapter two, chapter three and not
1796. 01:35:07 titled them at all.
1797. 01:35:08 And I'd have gotten just as much out of this book.
1798. 01:35:11 I actually stopped paying attention to the titles of the chapters.
1799. 01:35:14 And I stopped writing them down because I was like, this doesn't help me at all.
1800. 01:35:17 Like I didn't get anything out of this.
1801. 01:35:19 But like that is the nitpickyest of nitpicky things ever.
1802. 01:35:24 It's written well.
1803. 01:35:25 It makes sense.
1804. 01:35:26 It's clean.
1805. 01:35:28 It was fun to read.
1806. 01:35:29 And it added some like business management, like life lesson kind of ideas to it.
1807. 01:35:35 It's easily a five star book, like easily a five star book.
1808. 01:35:38 I would recommend it to people for both.
1809. 01:35:41 You want to hear some good stories?
1810. 01:35:42 Read this book.
1811. 01:35:43 You want to get some business management leadership principles?
1812. 01:35:46 Read this book.
1813. 01:35:47 You want to do both?
1814. 01:35:48 Definitely read this book.
1815. 01:35:49 Right.
1816. 01:35:49 Like, I mean, that's just the way I would do it.
1817. 01:35:51 So without a doubt, I would recommend this to other people to read.
1818. 01:35:54 And I think it was a, I think it was a great pick, Mike.
1819. 01:35:56 So I'm excited that you picked it and I'm glad to, glad to have read it.
1820. 01:36:00 Awesome.
1821. 01:36:01 Well, thank you to the bookworm listener who actually recommended this.
1822. 01:36:06 It, they didn't use a real name when they submitted it, but there was not
1823. 01:36:10 a, a Mike Schmitz inspired selection.
1824. 01:36:13 This was actually a recommendation from somebody a long time ago.
1825. 01:36:16 So thanks for, for reading it with me.
1826. 01:36:20 Um, yeah, it's put a unreasonable hospitality on the shelf.
1827. 01:36:23 What's next, Corey?
1828. 01:36:24 Okay.
1829. 01:36:24 This next book, um, Mike and I talked about it, you know, when we're, when we're
1830. 01:36:28 figuring out our show and, um, he helped me out because I'm interested in this book.
1831. 01:36:34 It's called the book of Elon and it's about Elon Musk.
1832. 01:36:36 And it's basically like, what can we learn?
1833. 01:36:39 At least the way I understand it to be so far.
1834. 01:36:41 What can we learn from Elon Musk and about Elon Musk's life and about the way
1835. 01:36:45 he's run companies and the way he's done, done different things.
1836. 01:36:48 And it's from a guy named Eric Jorgensen.
1837. 01:36:50 And he was the guy, Mike, if I'm, if I'm right, who wrote the almanac of novel, or novel,
1838. 01:36:55 novel.
1839. 01:36:55 Robicon, not Robicon.
1840. 01:36:57 Okay.
1841. 01:36:57 Which might go into the vault, Robicon is I don't, like I, I've heard of the book,
1842. 01:37:01 but I've never read it.
1843. 01:37:02 And you recommend, you said it was a great book, but I've not, I've not, who is he?
1844. 01:37:07 He's an angel investor, so like big in the tech space at Naval, I think on, uh, on
1845. 01:37:14 Twitter back in the day.
1846. 01:37:15 And sort of was one of those Twitter philosophers who was sharing really profound
1847. 01:37:19 things and his, his threads and stuff like that.
1848. 01:37:22 So yeah, the, uh, Almanac of novel, which is now on, uh, author's equity, by the way.
1849. 01:37:28 Okay.
1850. 01:37:29 Very cool.
1851. 01:37:29 Very cool.
1852. 01:37:30 Yeah.
1853. 01:37:30 That's awesome.
1854. 01:37:31 So yeah, Eric Jorgensen helped put that together.
1855. 01:37:33 And yeah, he's doing the same thing with this one.
1856. 01:37:35 So, so, I mean, so he's got street cred, right?
1857. 01:37:38 Because he's got, you know, a good, a good one under his belt already.
1858. 01:37:41 And I was like, well, this guy is super popular.
1859. 01:37:44 I mean, he's all over the place.
1860. 01:37:45 I mean, he has the ability to like say a thing or tweet a thing or whatever it is.
1861. 01:37:49 And like markets change, right?
1862. 01:37:51 Like, I mean, this is the guy who wants to like put people on the moon.
1863. 01:37:54 I was like, I don't know if it's going to be any good or not.
1864. 01:37:56 I don't know if I'm going to agree or disagree with this.
1865. 01:37:58 I think it seems pretty interesting.
1866. 01:38:00 And Mike was like, yeah, I'm on board.
1867. 01:38:01 Like let's do this.
1868. 01:38:01 I trust Eric, Eric Jorgensen to do this.
1869. 01:38:04 So we're going to read the book of Elon.
1870. 01:38:06 Um, it's a little bit longer than what we normally do for, for bookworm, but that's OK.
1871. 01:38:11 Uh, and we're going to see what we can learn from the life and sayings of, of Elon Musk and see what we can take away from from there.
1872. 01:38:19 So that's our next one.
1873. 01:38:21 Uh, Mike, how about the one after that?
1874. 01:38:23 Um, actually, before I share my, just real, real quickly, uh, I remember hearing Jim Roan say that you need to study both ends of the spectrum.
1875. 01:38:34 Not just the political spectrum, but like be like these people.
1876. 01:38:37 Don't be like these people.
1877. 01:38:38 Yep.
1878. 01:38:38 So that's my approach going into this is even if I'm like, Elon is a complete jerk and I want nothing to do with him.
1879. 01:38:44 I'm going to at least learn what not to do.
1880. 01:38:48 And I'm, I'm, I'm an open, I'm a clean slate, right?
1881. 01:38:50 You know, like all I know is the public personality of Elon Musk.
1882. 01:38:53 Yeah.
1883. 01:38:54 And he's been pretty successful at some company stuff, right?
1884. 01:38:58 So I mean, I'm intrigued to see what we can learn from this.
1885. 01:39:01 So yeah, we're going to keep the good stuff and spit out the sticks.
1886. 01:39:04 Yeah, exactly.
1887. 01:39:05 Um, after that, we are going to read a book which just came on my radar by somebody who I've been familiar with for a long time.
1888. 01:39:13 But I met when I was in Boise, not too long ago, Steve Cam.
1889. 01:39:17 So Steve Cam is the guy behind nerd fitness back in the day.
1890. 01:39:22 And he's written a book, how to try again.
1891. 01:39:25 He showed up to craft and commerce.
1892. 01:39:27 His, his book actually, uh, is released the Tuesday after the conference ends.
1893. 01:39:33 So the day after we record this, I don't have it.
1894. 01:39:36 Well, I do have it in my hands because he gave it to, to people at the conference, but it's not available until tomorrow as we record this.
1895. 01:39:45 Haven't looked at it yet, but just a super nice guy.
1896. 01:39:48 And the book seems like it's a right, the, the right fit for, for a bookworm, um, kind of talking about, you know, when, when life
1897. 01:39:56 lifes you and you're in the middle of all this chaos and turmoil, like, how do you make sense of it all gain your feet, gain your footing and then move forward?
1898. 01:40:04 Um, he was walking around the conference with the book cover on a T-shirt and then like a colorful arrow pointing to it.
1899. 01:40:11 And then a phrase that said I wrote this.
1900. 01:40:13 So he had that T-shirt on every single day so people could find him and he was signing the book and stuff like that.
1901. 01:40:18 But just a super cool guy.
1902. 01:40:20 And, um, I think it'll be a, it'll think it'll be a fun read.
1903. 01:40:22 Some of the blurbs on the book, I don't know the book in front of me, but they were pretty big names for, like, types of books that we've, we've read on bookworm before.
1904. 01:40:29 So even though this is a brand new book to me, um, I think it's going to be a pretty decent, pretty decent fit.
1905. 01:40:36 Wonderful.
1906. 01:40:37 But thank you for, for humoring me.
1907. 01:40:38 Well, we read a book from someone that I just met.
1908. 01:40:40 Oh, of course, absolutely.
1909. 01:40:43 All right.
1910. 01:40:44 Um, if you are reading along with us, you're going to want to pick up that one.
1911. 01:40:49 Um, if you want to support this show, we would love for you to do so.
1912. 01:40:52 You can support the show by going to bookworm.fm/pro.
1913. 01:40:56 Uh, $7 a month gets you a longer ad-free pro show.
1914. 01:41:00 So before we get into the meat of the book, we have a pro topic that we talk about in today's pro topic.
1915. 01:41:06 I've alluded to it a couple of times.
1916. 01:41:07 I got to attend a mastermind before crafting commerce, talked about my craft and commerce experience, but specifically the interaction that I had with James clear on how he uses AI in his writing process.
1917. 01:41:17 That was a great conversation.
1918. 01:41:19 And so Corey and I talked a little bit about that.
1919. 01:41:21 Um, we've also got a bootleg recording.
1920. 01:41:23 So those get published right after we record this in person.
1921. 01:41:28 And that usually is about a week or two before the episode goes live.
1922. 01:41:32 A little bit, a little bit short of time frame this time around because I had some travel.
1923. 01:41:36 Um, there's also a 4K wallpaper access to my reading masterclass that I did, uh, which is about three hours of how to get more out of the books that you read.
1924. 01:41:46 Um, and that is all available for $7 a month.
1925. 01:41:49 Again, bookworm.fm/pro if you want to help support the show.
1926. 01:41:54 Thank you to all the awesome people who help us keep the lights on.
1927. 01:41:57 If you're reading along with us, pick up the book of Elon, a guide to purpose and success, and we will talk to you next time.